Today, e-commerce and mobile Internet are the Internet areas with the best prospects. E-commerce is divided into platform e-commerce and vertical e-commerce. Due to its high investment cost, long return cycle, and difficulty in making profits, platform-based e-commerce makes it difficult for ordinary entrepreneurs to make a difference in this field. Currently, the most popular one with the best market prospects is vertical e-commerce, which is also suitable for webmasters to start their own businesses. Specifically, there are several main reasons:
1. The domestic e-commerce environment has been greatly improved. Some people say that 2010 was the year when China’s e-commerce exploded. The listing of Dangdang.com and Mecoxlane, hundreds of millions of dollars in financing from JD.com, and the rise of emerging e-commerce brands such as Vancl Eslite, Haolemai, Menbazaar, and Masamaso have made e-commerce very popular. At present, the number of Internet users in my country has exceeded 440 million, and online shopping users have exceeded 140 million. Online shopping is transitioning from non-mainstream people buying mainstream goods to mainstream people buying mainstream goods. At the same time, shopping people pay more attention to quality requirements, and price is no longer the primary factor affecting their purchasing decisions. Compared with the mixed bag of merchants on Taobao, the B2C transaction model, which is more standardized, more efficient and has guaranteed quality, has obvious advantages. At the same time, Taobao's rapid development over the years has cultivated a large number of online shopping groups. These shopping groups will also purchase goods on other e-commerce websites, and the transfer cost is low. When bottlenecks such as payment and logistics that affect the development of e-commerce are lifted or eased, China's e-commerce will surely have a new round of development, and vertical e-commerce websites that can truly bring value to customers will spring up like mushrooms after a rain. .
2. The market is far from saturated, and there is great potential in market segments. After the madness of the domestic e-commerce market in 2010, some people believe that the e-commerce bubble period is coming. I believe that the current proportion of China's e-commerce in total retail sales of goods is still low. It is expected to be 3% in 2010, which is lower than the 6% in the United States and 13% in South Korea. Deutsche Bank released a report saying that China's personal consumption is expected to The compound annual growth rate of the e-commerce market in the next five years will reach 42%, and the total market size will reach 1.523 trillion yuan in 2014, accounting for 7.2% of total domestic retail sales. There are many market segments and opportunities. There are professional B2C websites for clothing, shoes, and even socks, but there are even more market segments that have not been explored. I think that as long as the webmaster has certain resources for a certain industry, he can try to build an e-commerce website for market segments.
There is a market and there are opportunities. Let’s talk about how to do a good job in B2C in the vertical field:
1. Be small and special rather than big and comprehensive. China has a consumer market of 1.3 billion. Any segmented market is actually a large market facing the whole country when placed on the Internet. Webmasters should not be too greedy when choosing an industry. Otherwise, those who sell socks will also sell computers, which will give users an unprofessional feeling. Wheat bags are a good example, and the recently launched Wei Mian website, which specializes in making socks, is also a good representative. If you want to be big and comprehensive from the beginning, the website will lose its professionalism and selling points, and it will be unable to deeply explore more value in the market segments.
2. Pay attention to the experience of traditional industries. Judging from Internet cases in recent years, the leadership of large vertical e-commerce websites has one or more people with experience working in traditional industries. For example, Mr. Ye Haifeng, who founded Mai Bags, has more than ten years of experience in the luggage industry and has a good grasp of the production process and market demand. When a webmaster chooses an industry to start an e-commerce business, he or she must understand the industry or have people on the team who have experience working in traditional industries. Technical talents paired with market talents are often necessary for a good team.
The rapid development of e-commerce has given us a lot of room for imagination. In the future, vertical B2C will appear in more fields. I believe that as long as the webmaster can choose the right B2C market segment, specialize and focus on customer experience, he will definitely succeed.
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