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Let's first take a look at the current situation of enterprises. More and more enterprises are beginning to go online and conduct marketing through the Internet. However, from the perspective of actual results, the online marketing performance of many companies has not achieved the expected results, and is even worse than traditional methods. What's their problem?
Now let’s diagnose ourselves:
1. Online promotion is not equal to online marketing.
2. Internet marketing does not require investment.
3. Online promotion means posting.
4. Thinking that SEO is everything.
If you have any of the above 4 points, then you can tell me that you are lagging behind other companies. Some people must say that I have made money because of the above points, so I can tell you clearly that you are making less money. made more money.
There are many ways to promote online. I will tell you 4 of them here:
one. Online advertising
First, it has the largest coverage, because it is not one website, it is hundreds of websites, some even thousands of websites;
Second, the accuracy of the target audience;
Third, through the form of advertising, it can be very effective in increasing brand awareness and increasing users' purchasing tendency. It can also promote offline sales.
The goals of advertising are: first, to build a brand; second, to promote sales.
Note: The person in charge must have good data analysis skills, otherwise the effect will be greatly reduced. It can also assist SEO
two. SEO
SEO promotion has good results, slow results, and long cycle. With appropriate financial investment, the cycle will be short, the results will be quick, and the long-term benefits will be achieved.
To be precise, based on the way users use search engines, we use the opportunity for users to retrieve information through the results returned by search engines, and try our best to transfer marketing information to target users in order to obtain better sales or promotion effects.
three. Soft article promotion
1. Guide consumption
I often read online about my feelings after using which products or which services I used. In fact, many times when you are reading, you have already entered the trap designed by some master planners, and they will It will guide you to remember this product bit by bit, or influence you to buy it, and people have a mentality of showing off. After dinner, they will always mention some recent things they have seen and heard with friends, which will achieve an invisible word-of-mouth marketing. .
2.Brand promotion
Speaking of the above word-of-mouth marketing, it is actually a process of brand promotion. An advertisement sometimes makes us remember a brand, but we may soon forget it. If a brand is associated with something, This may make us remember it particularly deeply. Moreover, many business people often have to remember some brands so as not to brag to customers, so soft articles can be effectively spread through this huge flow of media, and finally achieve a brand marketing effect.
3. Long cycle and low price
There is more and more information on the Internet now, because good articles will be reprinted in large numbers. In this way, many articles have been circulated for many years and are still widely circulated on the Internet. This is the communication effect of soft articles, which is better than hard advertisements. Just like an infectious disease, it can get out of hand. Moreover, the biggest advantage of soft articles is that they are cheap. Sometimes you can spend three to five hundred yuan more effectively than spending thousands or thousands of hard advertising fees. Therefore, in comparison, publishing soft articles is still very cost-effective. Of course, brand promotion cannot only rely on soft articles. Other advertisements must also be used. Only when combined well will the effect be better. It can also assist SEO
Four. Forum promotion
1. If we use forums to promote products, it can bring us sales guidance. This requires us to select forums for promotion based on the characteristics of the products when using forums to promote. For example, if we sell cosmetics, it will definitely not be effective if we go to a male-dominated forum to promote our products. If we go to a dedicated women's forum to promote, our target group will be much more precise. It can also bring us sales.
2. The most typical effect of using forum promotion is to bring us traffic quickly. As long as your posts are attractive enough, you can quickly bring more traffic to the website. I remember a few years ago I built a website on sexual health and posted posts on several forums. Just promoting the forums could bring me more than 6,000 IP addresses a day, so if our website needs to get traffic quickly, it can be used. Forum promotion. This is a good approach.
3. From the perspective of SEO, another advantage of forum promotion is that it can retain a lot of external links. Everyone who does SEO knows that external links play a decisive role in the SEO process. Forum promotion not only achieves the purpose of our promotion, but also lays the foundation for our SEO.
4. Whether you are building a company brand or a personal brand, you can also use forums to promote it. Branding is largely about increasing exposure. If your company name and personal name often appear on major forums, people will definitely have them over time. Impressive. This also achieves our purpose of building a brand. It can also assist SEM.
OK, I won’t say much more here.
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