I have been busy with the company's new business for most of the month, and I haven't taken care of the old websites for a long time, and no new content has been added. Today I searched for the target keywords, um, not bad, they are all at the front. Today I will share my experience with you. In fact, many times, webmasters believe that updating new content every day, even junk-quality content, will contribute to the SEO of the website. This understanding is extremely incorrect.
A very simple example, if you search for keywords such as "seo blog" and "seo", you will find that many blogs are ranked on the homepage. Maybe you also often follow some grassroots celebrity blogs. These blogs may not be updated for half a month, but the rankings are still the same. exist. Why? I think it is definitely not easy to get such keywords into the homepage, but it is not as difficult as most people think. Look at Dianshi Interactive, there are no SEO keywords even in the title, and it will still be good. score.
After analyzing the case blogs just now, I think the most important point is the relevance of the article content, rather than the most frequently updated website. Many SEO bloggers write blog posts that closely focus on SEO topics, and the correlation is very strong. , if there are no more relevant websites, the ranking will continue to remain.
In this case, why do many webmasters think that updating the website can improve rankings? I remember when I came into contact with SEO, I saw countless articles saying that if you insist on updating 10 articles every day, your ranking will naturally rise. If you want to maintain your ranking, you must keep updating, even if the quality of the article is very poor, it will be beneficial. I did this, but the performance in search engines was not very good. Search engines are not for webmasters to look at. More should be considered about search user experience. Baidu often torments grassroots webmasters. It can be said that in addition to the timeliness of news, most keywords are used to determine the weight and ranking of web pages based on relevance.
Another webmaster wants to ask, is there any point in updating articles frequently? Of course there is, but the purpose is different from what was mentioned above. Because when search engines visit a website, they need to include new pages and check changes in previous pages. This is a feedback mechanism. When accessing a previously included page, the new URL will be added to the library to be accessed. A very simple method. If you want search engines to quickly include new pages, add a few more internal links to increase the weight and update intensity. In the previous article "Four Factors Affecting Website Weight", the influencing factors of web page weight were mentioned.
Having said this, you can think about the SEO methods of corporate websites. As a corporate website, it also does not need too many updates. Pay attention to a few points in the process of corporate SEO. First, the keywords should appear more frequently on the homepage; Secondly, the content of the web page must be rich, relevant and original. A corporate website that achieves this cannot be just a picture display and company description; finally, pay attention to the development of the industry, that is, your competitors, and their website operation methods will determine How much effort do you need to spend on your website?
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