I believe that many webmaster friends have encountered such a situation, that is, the content snapshot of the website has not been updated for a long time and Baidu snapshots will be rolled back. After a long period of analysis and sorting, it is found that it is mostly caused by the following situations:
1. The website content has not been updated for a long time.
This often appears on corporate or government websites, and the website has few pages. In this case, after the website is crawled several times by Baidu spiders, it will be found that the website is not updated frequently, resulting in abnormal snapshots.
2. Collecting too much content
Today's collection software is relatively developed. After Baidu crawls, you will find a large number of duplicate content information. If it is temporarily included, it will cause the snapshot to be rolled back.
3. The title of the website is often changed on a large scale
Title changes are inevitable, but frequent and large-scale changes will be considered malicious SEO by Baidu.
4. Website speed is unstable
If the website is invaded or the space is unstable, resulting in inaccessibility, Baidu Spider will be unable to access it.
5. Fewer external links
If you have fewer external links, it means that your website’s reputation is not very good and there are few entrances to Baidu.
6. A large increase in external links in a short period of time
Baidu will find that your external links have increased significantly, and you are suspected of malicious SEO cheating.
7. The website structure is unreasonable
Use irregular code at will, resulting in a confusing structure, unclear focus, and inability to determine the theme of your website.
8. The external links of the website are unstable
If the external links of the website become unstable, it is easy to be considered as malicious mass posting or deliberate creation through unscrupulous means, and it is also easy to be punished by Baidu.
This article is contributed by www.isoday.com . Please keep this link when reprinting on the website. Thank you.
Thank you to Legend Accelerator Exchange Network for your contribution