Last Thursday, February 17th, Baidu launched its first large-scale update after the Spring Festival in 2011. The search result rankings changed dramatically. A well-known webmaster network surveyed website webmasters and showed that in this update, There are obviously more websites that have declined in ranking than those that have increased in ranking. Most of the people participating in the survey are definitely individual webmasters. This simple survey can reveal that Baidu has once again abandoned personal websites and small websites, giving priority to large and well-known websites with good rankings. Of course, judging from the results of search engine rankings, this is a good thing. Large websites are naturally more in line with optimal search results in terms of content. Search engines still have to rely on heavyweights to provide websites with better user experience. A powerful website, not a small personal website.
So much to say, in fact, Huihui himself is the beneficiary of this Baidu update. Every day, Huihui queries the keywords he manages in batches through the keyword ranking query software he developed. He manages several websites by himself, and the keywords reach several times. Ten. Baidu’s big update on Thursday was discovered by Huihui during routine monitoring on Friday morning. What excites me most about this update is that the main domain name of my most important website, Guiyang Aicheng.com, has been shut down by Baidu for nearly two years. He was finally released after several months. I have written a separate article before about the time when I was shut down by Baidu. Interested readers can search for the article "If you promote too well, you will be shut down by Baidu." That time I was locked up in a small black room. Although it was not serious enough to be banned, it caused a serious decline in the weight of the main domain name. When the domain name was used as the domain name, the homepage was ranked after 6 pages by the search engine, instead of the usual search results homepage. First, all related keywords are not in the top ten pages of Baidu. After Baidu's big update on Thursday, the domain name regained its weight before being punished, and the keyword "Guiyang Forum" returned to third place. Some people may think that a unique keyword like "Guiyang Forum" can rank third. It’s nothing, but what I need to explain is that this keyword is not actually the name of my website. We have an old local website with this name, which was very early and excellent, so if I use the keyword in vain, it can It's not easy to be third.
I felt good after discovering that the weight of the punished domain name was restored, but later I discovered something that made me even happier. At the same time, my other two second-level domain names were also ranked on the homepage for the keyword "Guiyang Forum", that is, Almost half of the sites on the first page of the search results for this keyword belong to me. In addition, this inspection also allowed me to see more clearly the "nepotism effect in SEO" mentioned in this article.
Under my management, there are multiple websites. Among these websites, there are three websites including the Guiyang Forum. It basically took me three months to achieve PR of 5. Several other websites did it late and failed to catch up. Google updated, PR is all 0. These multiple websites have made homepage links to each other, so after the weight reply ranking of Guiyang Forum was improved, I was surprised to find that the rankings of all my websites all started to jump significantly, and some went up by one degree. level, some doubled, and all achieved good rankings. Listed below:
1. For several second-level domain names of the Guiyang Forum website, the keyword ranking of the newly opened group buying channel "Guiyang Group Buying" jumped from 70 to 13; for the second-level domain name of the parent-child channel, the keyword ranking of "Guiyang Mom" jumped from 6th to 13th. No. 1, "Guiyang Parenting" ranked first, "Guiyang Parenting" ranked second; as a second-level domain name for the wedding channel, "Guiyang Wedding Photography" and "Guiyang Wedding" jumped from more than thirty to fifth place, and "Guiyang "Wedding Planning" ranked second, and "Guiyang Wedding Banquet" ranked fifth.
2. I am a website that collects software. There are several websites that ranked first or second for keywords in the past, but there are still many websites that are not ranked well. This time, all the websites that are not ranking well are in the top three.
3. I could not help but follow Brother Zuo Xuan and became a Taobao customer of L Carnitine for fun. The so-called fun means that I basically don’t care about it at all. Occasionally, I do external links and don’t do website groups. After this update, my website also appeared on the first page of search results for popular keywords such as "L-carnitine". "L-carnitine price" ranked between 1-2, and "L-carnitine ranking" ranked 5-7.
4. A blog site built with sohu blog, "Guiyang seo" was pushed to the third place half a month ago, and now it has returned to the first place in the search results.
From the data listed above, we can see that after my main site regained its weight in Baidu's big update, the rankings of all other websites linked to the main site have been greatly improved. Let’s also talk about nepotism. But from this experience, I have some thoughts on doing SEO, which I would like to share with you:
1. Work hard to build external links. If the external links are not done well, Shenma originality, Shenma pseudo-static, and Shenma website structure optimization are all in vain. Many of my sites only have a single page and no originality, but they can still have content. The good ranking is because I insist that external links are my first SEO priority. External links are the emperor, the first principle of SEO, external links are the emperor.
2. You must not give up after your website is demoted or kicked. You must continue to work hard based on the principle of heaven's reward. When my website was punished, I thought that my SEO was not cheating and that I had confidence in my SEO ability. The confidence will definitely come back in a week or two. It’s time to post external links and write soft articles. Unexpectedly, after waiting for more than a month, there is no improvement at all. Just when I want to give up, this does not matter. Are you back again? Persistence, persistence, and persistence are the second principles of SEO.
3. Each website must develop in a balanced way. While increasing the weight of the main website, don’t forget about your secondary websites that you don’t value. All your websites are linked together. Increasing the weight of one website represents the weight of all your websites. They are all improving simultaneously. The third principle of SEO is that the power of the masses is great (of course you can also understand that the power of becoming a website group is great).
4. For hot keywords, as long as you work hard and do the work, it is not an impossible task to be ranked on the homepage, or even ranked first. SEO Ultimate Heart Sutra, when you have dreams, hard work, and perseverance, you must believe in miracles and always wait for them to come.
This article was originally published on Guiyang Aicheng.com http://www.icity8.com/ . The author is Hui Hui. Contact QQ: 8291267.
Thanks to yaohuib for his contribution