Hello everyone, my name is Xu Ziyu. In the previous article "Method 1 to Quickly Increase Website Weight: Content Shortcuts", I introduced the importance of website weight in the website optimization process, so I won't go into details here. In the last article, I talked about content as the best shortcut to quickly increase the weight of the website, but it is very tiring to rely on this shortcut alone. I am a person who likes to be lazy, so I tend to find some ways to reduce My “must labor.” Here, I would like to recommend a method to everyone, which is what everyone does every day: making external links. This is also the second method I want to introduce to you today to quickly increase the weight of the website: the king of external links.
Some people say that external links are not that important now, and it doesn’t matter whether you do external links or not. In fact, I don’t agree with this view. I think that no matter how low the external link is in the weight of the website, it is still a weapon we use to improve the weight of the website. It is a natural king, because there is no other method. That's easy, convenient and quick.
You can think of it this way: an external link is a vote for the website on the entire network. The more external links there are, the more votes there will be, which means the network has greater trust in our website. In addition, pay attention to sending external links to more websites, preferably high-weighted webpages, because more high-weighted and highly relevant webpages vote, the higher the trust given to our website will be, and the more high-weighted and high-relevant webpages will vote. The higher the evaluation by search engines, the weight of the website will naturally be improved. Therefore, we must pay attention to these issues when using this natural king to increase the weight of the website. Let’s talk about how I use external links to increase the weight of the website.
1. Quantify and qualify external links to the website
A website cannot grow healthily without the nutrition brought by external links. Each external link is like a tentacle, absorbing the necessary nutrients everywhere in the Internet environment. The more external links, the higher the quality, and of course there will be sufficient nutrients. When I do external links, I am used to quantification and qualitativeization. This is very beneficial to improving the weight of the website.
A. Quantification, that is, the number of external links. I usually have a rule in my mind about how many external links I should do every day. How much should be done for the new site and how much should be done for the old site? You can measure your own time, energy and ability. Whether you do more or less is up to you. Generally, the advice I give to my friends is to have one station. If you send them by hand, 20-30 is appropriate. Don’t have too many as it will be very tiring. Too few will definitely not work. You will find it easy to quantify, and it is also very healthy for the website, because relatively stable growth of external links is very helpful for the website's ranking increase.
B. Qualification, that is, the quality of external links. I have talked a lot about the quality of external links before, among which the relevance of external links should be our first choice. When everyone makes external links, the first thing that comes to mind is definitely to go to websites in related fields to do external links. Only relevant ones can Someone will come to your website through this link. It is irrelevant. Others don’t know what you do and will not click to visit. In addition, high-quality external links also include clickable links. Many people say that anchor text is the best link. I agree with this opinion. The second is simply clickable links, and the third is unclickable links. Most of the links that cannot be clicked will not be copied and visited. For links that are simply clickable, if readers are not very willing to see your website, they will not click on them. The anchor text is different, and more Everyone knows this about tempting you to visit a website, so I won’t say more about it. Regarding quality, there are many aspects that need to be paid attention to, such as leaving links on high-weight web pages, the breadth of external links, etc. These require everyone to constantly summarize and slowly find their own set of methods.
2. Where to send external links to the website is a big problem
The headache that many people have is not how many external links they need to do every day, nor not enough time every day. It’s that time flies by every day and they can’t find a place to send external links. There are many high-weight websites that have clear restrictions on sending outlinks, especially websites like .edu and .org. In addition, Baidu’s product restrictions are also quite strict, as well as some large portals. So where to send external links? Let me introduce to you some of my views.
A. If you have a headache, it’s better to take action. Action can solve everything.
Creating external links is indeed a headache, but everyone must be good at finding stable external links in their daily work. In this way we can solve the headache of external links. If you just have a headache but don’t know where to find the link, then you will definitely live with a headache every day. Sometimes we only know if we can do it when we take action, and then we know that headaches can be cured. Good execution is the most solid backing for SEO.
B. Being good at research and discovery is a necessary skill for doing external links.
Many people use the experience of some previous people when doing external links. Indeed, these experiences have fed many people and benefited many people. Correspondingly, many people have been confined to these circles. I'm not saying this is bad, I'm saying it won't make much progress. A friend of mine, whom I know very well, asked me to teach him SEO. Of course, I told him everything I knew without reservation, and also packaged all the articles I wrote for him. After a period of time, he read all the articles, gained a deep understanding of SEO, and gradually became proficient in SEO. I later communicated with him and he said that he encountered a problem. Every time he made an external link, it would be deleted soon. This problem is indeed a headache. I have also encountered it, but it is not as obvious as him. I took a look at it and found that many of his links were made through link platforms, and the quality was not high. Generally, they would be included on the same day and included the next day, but would be deleted on the third and fourth days, so I suggested that he change I introduced him to some other ways of making links and some small methods that I researched. Now the links he makes are much better and they won’t lose that much. The most important thing is that I taught him to research and discover his own shortcomings and find some new methods. Now he will communicate with me any good ideas he has, haha!
This article was published by Xu Ziyu, editor of Beijing Cancer Hospital ( http://www.zhongliubing.com ). Everyone is welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
Thank you Xu Ziyu for your contribution