Viral marketing is a commonly used online marketing method, often used for website promotion, brand promotion, etc. Viral marketing uses the principle of word-of-mouth communication among users. On the Internet, this kind of "word-of-mouth communication" is more convenient and can Spreading quickly like a virus, viral marketing (viral marketing) has become an efficient way of disseminating information. Moreover, since this dissemination is spontaneous among users, it is an almost free online marketing method. To put it simply, it has the same nature as the legendary one-to-ten, ten-to-one-hundred. I think everyone must know this better than me. I also learned about it as a monk halfway through.
Let me briefly talk about some of my understanding of viral marketing:
1. Users become your "source of poison": you can provide users with valuable and very good products or services. For users, the most important condition for them to be willing to help you spread them online for free is that the users themselves are interested in your product or service. It is the service that feels very good, which will help you spread favorable information.
2. Make your own "poison source": that is, you need to design a communication method that can be realized with a little effort, such as using instant messaging tools such as MSN, QQ, or sending a text message, an email, etc. It can be easily realized with just a little effort, or you can Post poison sources on well-known forums or websites related to the products or services you create, such as the famous Tianya Forum Diffusion Effect, Sina Blog, etc.
3. Combining the hottest topics on the Internet at that time: The easiest thing to inspire everyone's enthusiasm is the hot topic. I believe everyone has experienced the impact of this. Let's take the Spring Festival Gala as an example. Before the Spring Festival Gala, what was the hottest topic? The Spring Festival Gala program schedule can focus on this one; after the Spring Festival Gala is over, what is the most popular? One of them is magic reveal, haha; there are many such examples, as long as you observe carefully, they will appear. Of course there are many ways, which I haven't discovered yet.
The above is the method I saw most of my friends doing viral marketing on the Internet, but their "sources of poison" are all good viruses, and they all talk about how good their products and services are. However, it's not that everyone doesn't Do you know what kind of content spreads the fastest on the Internet now? To give a few examples, Brother Sharp, Sister Feng, Shou Shou Men, etc., these are all examples of people who became famous overnight on the Internet. Did you find anything? Haha, I don’t know what to say. Everyone who is so smart must understand. I will quote the words of Mr. Benshan from this year’s Spring Festival Gala. I will omit 10,000 words here.
I think when we do viral marketing, the “source of poison” does not necessarily have to be how good our products and services are. Have you ever thought about talking about your shortcomings? Examples from last year include Tencent and 360. Yes, there is an old Chinese saying that makes sense: good things don’t go out, but bad things spread thousands of miles. It is okay to use this sentence on the Internet. You may also say that it is not good for your reputation. This depends on your persuasive ability. For example, we who make websites want to get a certain amount of traffic, so we create some "bad" topics ourselves and spread them crazily in every corner of the Internet. The traffic generated in this way must be quite large. You can put it on your website yourself. An announcement is placed in a conspicuous place, and the announcement can explain: Currently, a certain competitor is uploading this website on the Internet. This can explain it. I have wanted to use this method for a long time, but I just don't know what kind of "bad" topics can cause public outrage. If you have any opinions, please feel free to express them. These are purely personal thoughts, haha. Whether it has any effect or not, you won’t know until you do this.
This article comes from Zhong Zhixin’s blog, original address: http://www.zhzhxin.com/post/22.html
Thanks to Zhong Zhixin for his contribution