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If you want SEO optimization to be successful, analyzing your competitors is an indispensable part. Don’t be too troublesome, it can make your SEO optimization more effective with half the effort. As the saying goes, there are mountains beyond the mountains, and there are people beyond the mountains. Not every SEOer is a so-called master. Every SEOER has its own shortcomings and should learn from the strengths of others. When we receive a new SEO order, we cannot ignore the strength of our competitors and conduct a careful analysis. So when analyzing a competitor’s website, what aspects should we start with? Next, the Shenzhen private detective will conduct some routine analysis.
First, let’s analyze the reasons for the competitor’s website
1. Analyze the website server. Whether the website server is stable is the key. Mainly from the IP line, location, how many website addresses there are on the IP, and analyze the type and quality of other websites on the current IP website, and then judge whether the server is stable. This information cannot be ignored.
2. Analyze the age of the website, starting from two aspects, one is the domain name whois, and the other is the snapshot date of the oldest article on the information collection website. In this way, you can accurately determine the registration time of your competitor's domain name and the time when your website was established.
The second is to analyze the post-promotion work of competitors’ websites.
1. Analysis of website inclusion volume. The inclusion of a website can determine when competitors update articles every day, how much they update, etc. So what we have to do is analyze the total number of competitors' websites currently included. View competitors, the number of entries in the last day, week, etc. These general query tools can all be queried.
2. Analysis of the website’s external links. This mainly involves checking the total number of external links, and determining what type of website it comes from and what the method is. We can all use these to reduce the time we spend collecting external links.
3. Analysis of the PR value of the website. This requires not only analyzing the PR of the competitor's website but also analyzing the PR of its backlinks and friendly links.
Finally, analyze the internal optimization of competitor websites
In fact, as long as you do your own internal optimization of your website, it doesn’t matter whether you analyze it or not. But if you can’t even do your own internal optimization well, then you have to learn from others. Internal optimization is easier to observe. The main ones are the level of original articles, internal link structure, etc., which are simple, and I personally don't have much competition.
The above points are some general personal analysis of SEO optimization competitors. If you webmasters have better methods, you can discuss them together.
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Thanks to Taizhou Aisiyou SEO for your contribution