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I usually go to the forums of SEOwhy and chinaz every day to browse the latest news about SEO. I often see posts complaining about the website being demoted. Either the ranking is relegated from the homepage to outside the top 100, or the inclusion is reduced, and other similar things. In the case of power reduction, the problem must lie with the webmaster. In fact, my website has been demoted in the past. The little webmaster has no choice but to adapt to Baidu. The author has more than 3 years of SEO experience and has summarized several factors that led to the website being demoted. I would like to share my encouragement with my colleagues and welcome more communication.
Factor 1. Website revision
Website revision generally involves subversive changes to the page framework and web page code, and the content may also be changed. In this case, search engines need to "recognize you" again, and the previous weights can easily be temporarily blocked until a certain period of inspection. and then resume. Therefore, it is recommended to plan well before building a website, including what functions the website needs, what programming language to use, and try to use div design at the front desk.
Factor 2. Title modification
Many webmasters see that some keywords have high search volume in Baidu Index or Google Trends, so they want to change the keywords in the title of their website. In fact, it is better to change the title less, just like people change their names. Today it is called "Wang Wu" "Tomorrow I will change my name to "Zhou Ba". I finally have some impression of "Wang Wu". This change will require me to get to know you all over again. It would be strange if I don't lower my authority." If you really need to modify the title, it is best to modify it all at once.
Factor three, friendly links
Exchanging friendly links is also a task of website optimization. Most websites will have this content. The author recommends regularly checking whether the friendly websites have been demoted or even K-ed. If there is a situation of being demoted or K-ed, the search engine may You will be considered an "accomplice" and will be implicated and punished.
Factor 4. Website server
If the server of the website is unstable and the spider comes to visit the website but cannot open it, imagine how angry the spider will be if it is rejected. If it can't be opened only occasionally, it's not a big problem, but if the frequency of being unable to open is too high, the search engine will not be so good-tempered, and it will be inevitable to reduce the authority. Although the server has little to do with the website, it is of great significance to SEO.
Factor five, website external links
The construction of external links should be gradual, and you should not add too many external links at once. Especially for a new website, if the website has not been online for a few days, is it normal to have hundreds or thousands of external links? Just like a child is a celebrity right after he is born. Doesn’t this make people suspicious? Contrary to the short-term large increase in external links, if the short-term internal and external links plummet, it will also cause search engines to be alert. I encountered this in an optimization project. One month, the keyword reached the established ranking, but the customer could not be contacted for a long time. I thought the customer was not optimized, so I immediately canceled a large number of purchased external links. After a few days, the ranking reached 200. outside. The client Pianpian contacted me again and said that we should continue with the ranking. I was feeling dizzy at that time. Later, it took a lot of efforts to eliminate the negative impact of delegating power.
It’s not scary if your website is demoted. Look for the reasons yourself. Don’t complain about search engines. That will only make you more miserable. As long as you find the problem and correct it, I believe you will regain the trust of search engines.
It is not easy to be original. Please keep http://www.demleague.org.cn/ for reprinting.
Thanks to Wuhan Fubao Network Company for their contribution