During this time, exciting legends about Weibo marketing are circulating all over the Internet. As long as you register a Weibo account, you can easily start Weibo marketing; as long as you work hard for a few days, you can have thousands of fans; as long as you have thousands of fans, you can accept hundreds of IPs; as long as you accept With a few hundred IPs, you can easily earn thousands per month.
Everything seems so simple, everything seems so natural. Even if there are many fans who may not read it, just one fan who reposts it means there will be dozens, even hundreds or even thousands of viewers; even if only a few people repost it, , doesn’t this mean hundreds or thousands of traffic? Weibo marketing is so simple.
Such a scene is indeed very exciting, but will the reality be so beautiful? I don't think that's necessarily the case.
Weibo marketing is indeed a slogan that excites webmasters. There are many grassroots webmasters with thousands or even tens of thousands of fans. But how many webmasters have really benefited from Weibo marketing? ? I can't make a complete statistics, but I often see the Weibo addresses of webmasters from forums. After a rough look, I can summarize the following situation.
Generally speaking, only celebrities whose fans are much larger than their followers will be more active on Weibo, with a lot of retweets and comments; after all, the base is very large, and even if the proportion of active ones is small, people will still pay attention to just posting an advertisement. For this part, the effect of Weibo marketing is not bad, but this is outside the scope of our discussion.
For ordinary people, the number of fans is approximately equal to the number of followers. Of course, some people will follow and then delete it, so the number of fans will be greater than the number of followers. Even with thousands of fans, the forwarding and comments of each Weibo post will be approximately zero. what does that mean? Maybe you think this doesn't mean anything, because others just click on the link and may not forward it.
I don’t think so. The increase in the number of fans for ordinary people is almost achieved through mutual fans, and many of the people who participate in mutual fans are our webmasters. You can take a look at the people you follow or the people who follow you. You will I found that many people are close fans and followers. Don’t think too much, these people have the same purpose as you, and they are all ready to make money through Weibo marketing. What will be the result of one person marketing for a small amount to another person marketing for a small amount?
Of course, we don’t rule out that some people will follow you because of the number of fans, we don’t rule out that some people will follow you because of your request, and we don’t rule out that some people follow you just because they like your fans. However, how many of these people are there?
At least for now, ordinary people like to use pictures of beautiful women and focus events to try to increase fan attention; but how different are these practices from group postings on forums and photo sites. Weibo marketing is just a colorful bubble. To really achieve a lot of revenue from Weibo marketing, you must improve the quality of Weibo fans and let fans interact. Only in this way can it be profitable; if it is just a needless increase in fans, this is not the same as How big a difference does it make to build a website and join a traffic alliance to brush IPs? Apart from fooling newbies and filling the inner loneliness, it doesn't mean much, does it?
No matter what, Weibo marketing is very promising, but the current methods and methods cannot allow Weibo marketing to play a significant enough role. What we should pay attention to is not the direction but the methods and techniques. Perhaps, in the near future, webmasters will not only have to learn SEO, but also learn Weibo optimization. A two-pronged approach can ensure that they do not fall behind.
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Thanks to taykex for your contribution