The enemies of Baidu and Google are nothing more than the most commonly used search engines in China. Although Google’s search share is not as good as Baidu’s, if Google optimization is done well, it will bring a lot of traffic, so Baidu needs to take Baidu into account when doing search engine optimization. and Google. In essence, the algorithms of these two algorithms are basically the same, at least the conflicts are very small, but each has its own characteristics and needs to be dealt with separately. Let’s talk about some of the differences between them that I found when doing Baidu Google optimization on the World Window Leather Goods Network.
1. Word segmentation method.
Take the word World Window Leather Goods Network as an example. This is the name of the website and there is almost no competition. Indeed, this word quickly reached the top of both search engines. But the word "World Window" quickly reached the first place on Baidu, but Google refused to show up on the second page. When searching for "World Window" on Google, the top rankings are all information like World Window Browser. There is an extra "Zhi" in the middle, but the ranking is still high. Not to mention their high weight, Google has always given new sites more opportunities, but the word "World Window" on the World Window Leather Goods website is not ranked well. The reason is because of Google's word segmentation technology, which combines the word "World Window Leather Goods" The network is viewed as a whole. After using the word "World Window" to create some external links describing the text, the ranking has improved and is now on the first page.
Summary: The word segmentation technology of Baidu and Google is very different. It can only be said that Baidu understands Chinese better. Google doesn’t know that it needs to use a text link to prompt it when segmenting words. This text link can be used within or outside the site.
2. Page inclusion
Because the website has many pictures and too little text, Baidu doesn't like it very much. Although it sends external links every day and spiders keep visiting, it can't be included. So far, it only has more than a thousand. Google has already exceeded 5,000 and is still increasing. Baidu Spider came over and took a look. The website was full of pictures, with only a few words, so his mind was blank. What exactly is the content of this page? The content of the pictures and text would not be inconsistent. Maybe it was a pile of keywords. Okay, so I thought: Forget it, let’s save some of them to the database first, and observe them to see if they should be released. Google crawler came over and took a look. Why is this website full of pictures? I am not sensitive to pictures but humans like pictures. Let’s check the content first. There is no alt here. There is also some text. Let’s take it out. Let people see it.
Summary: Google is more tolerant of image sites and will include them even if they don’t have much text content. Baidu will only release them after observing for a period and no abnormalities are found, and the number of included sites is not as large as Google’s. There is no doubt that Google is more accepting of image sites than Baidu.
3. Differences in external links
The number of external links on Baidu is growing rapidly, but the number of external links on Google has been slow to increase. Baidu has more than 3,000 domain names, while Google only has five link domain names. However, using the Google administrator tool, the number of external links is far more than this. Some people say that this is Google's way of protecting privacy. It is possible. By the way, one discovery I made is that some of the external links found by Google Admin Tools actually have nofollow! I have some doubts that links with nofollow can also increase the weight of the target website, but it will not affect the weight of the export site. At least links with nofollow can still increase the number of visits to Google crawlers. Going back to the comparison between Baidu and Google, one of the external links from the two search engines is from a blog of mine. They are also ranked high in the external links, but Baidu includes the homepage of the blog, while Google includes is an article. Other articles of this blog also appear in Baidu external links. Use the Google Administrator Tools query page to find some of the articles of this blog.
Summary: Baidu pays more attention to the quantity of external links as well as the quality, but Google values the quality of external links more than Baidu. Google gives a relatively high weight to internal links, while Baidu gives a relatively high weight to external links on the homepage.
4. Differences in describing text
The external links with text descriptions are different from ordinary external links because Baidu and Google have a different attitude towards text descriptions. The title of my website is "World Window Leather Goods Network - Bag Wholesale, Leather Goods Wholesale, the first online direct sales platform for professional leather goods manufacturers." I have been using the word "Bag Wholesale" to describe external links in the text. After a while, I found "Bag Wholesale" "Wholesale" continues to rank higher on Google. The word "leather goods wholesale" without a text link is almost not ranked, and bag wholesale is much more popular than leather goods wholesale. But on Baidu, the ranking of leather goods wholesale is much better than that of bag wholesale, so Baidu pays more attention to ordinary external links and the weight of the website.
Summary: Both sides pay more attention to redrawing text external links, but Google pays more attention to it than Baidu. A person's authority must be used as the weight of the website, and other people's evaluation of the person must be used as a description. Baidu pays more attention to the person's authority, while Google pays more attention to people's evaluation of him.
This article is provided by the online promotion specialist of World Window Leather Goods Network www.worldmall.cn . Please keep the link for reprinting.
Thanks to liweizhu for his contribution