Many marketers often equate social marketing with Facebook. However, although it is very powerful, it may not be suitable for all marketing activities. For example, if you want to direct traffic to a website, Digg and personalized web page recommendation engine StumbleUpon may be suitable. More suitable, Mashable has therefore compiled the following suggestions based on different purposes for reference by users who are interested in online marketing.
Customer communication
Facebook:
It is currently the most important and open communication portal, and companies must go through it if they want to guide community interaction. Whether positive or negative, companies can use it to get their message out and receive customer feedback.
Twitter:
It is an excellent outbound (meaning to find customers on your own) communication tool, and its inbound (focusing on making yourself discovered by customers) customer communication is not only fast and to the point, but also easy to monitor and manage conversations. .
Youtube:
Whether used for entertainment purposes or to inform information, videos are a powerful way to quickly respond to customer complaints and show that companies are social media experts. They are also the best way to repair their reputation when a crisis occurs.
Tumblr:
The increasing number of users and its ability to answer questions make it a potential stock in customer communication. As long as its exponential growth continues, it will sooner or later compete with Twitter to become the second largest communication tool.
brand exposure
Facebook:
Using pages like characters allows businesses to position their brand on other relevant pages, such as Starbucks on other coffee lover pages.
Twitter:
Effective brand exposure does not come from the company's own messages. Relevant comments from other users are truly influential. Through retweets and interactions, you can achieve more brand exposure than on other social networking sites.
LinkedIn:
It’s a great tool for building your personal brand and showcasing your organization’s expertise, so encourage employees to create complete profiles on it to showcase your trustworthy team.
Youtube:
When people search for your company, your brand is second only to Facebook in importance, so make sure your YouTube messaging is frequent and consistent with your company's image.
Digg:
Brands have the opportunity to get a lot of exposure there, especially by posting the most interesting stories about their company. Digg is a way to explore content. Brands that do well on Digg will definitely do well elsewhere.
Tumblr:
The simplicity of the platform coupled with the ultimate ability to share content makes it a viable branding tool. Generation Y humans are moving to share their opinions here, so if they are an important target demographic for you, make sure you have a strong presence on Tumblr.
Direct traffic to website
Digg:
Even with the decrease in traffic, it remains the most consistent viral traffic generation site, directing tens of thousands of visitors to a single post.
Personalized web page recommendation engine StumbleUpon:
The social media equivalent of a traffic grand slam doesn’t happen often, but when it does happen it can be amazing, so make sure the content you have there waiting to be discovered is diverse because you never know when you’re going to need something from StumbleUpon. get millions of visitors.
search engine optimization
Flickr: It is heavily indexed by search engines and spreads links and page rankings. It is also a major part of social searches on Google and Bing. The more people like a photo, the easier it will be in friends’ searches. See.
Youtube:
It's great for building links back to the official website because videos rank high in search engines. YouTube channels are a proven way to send some great exposure and SEO back to your brand.
Digg:
Even if your business story doesn't become popular, it can get your page indexed quickly, and if you're lucky the story does, Digg may be the best site for bloggers to notice and link to you. .
StumbleUpon:
It would be great if the corporate story could appear on page one in its markup. Because of StumbleUpon's massive user base, many people will find your story and link to it, and your profile page will rank well, even if it's just to satisfy a vanity search.
Tumblr:
The nature of the blog has high potential for link building, and it ranks quite well in search engines.
The social media recommended in it are mainly for the situation in the United States, so of course it is impossible to follow them completely, but the selected logic can be used as a reference. First, no matter which country you go to, you can make a clear choice.
Article source: Digital Age