Hello everyone, I am Yirong.com. I have done single-page optimization for a period of time before, and my optimization skills cannot be said to be brilliant, but I really feel that single-page optimization requires a lot of skills, especially the main aspects are particularly important. Below we will introduce to you the aspects we need to optimize in six aspects.
1. Optimization of important tags.
For tag optimization, we mainly talk about the title tag, keyWords tag and description tag. Of course, there are also some optimization of other tags, such as the optimization of h1 and h2 tags, the optimization of alt tags, etc. These tags are particularly important in a single page. This is the main position to increase the keyword density and weight of the website.
A. The first thing is of course the title tag. The first thing that both searchers and search engines see is the title of the website. Because of its geographical advantages, it naturally has a very high weight. The optimization of tags should mainly focus on keywords, and keywords should not only consider some hot words, but also some long-tail words, as well as the brand words of the website. If the market is oriented to a region, it is best to add the region. . In addition, Baidu's word segmentation technology must be fully considered and combined appropriately to include the most situations.
B. The second is the keywords tag. Although the keywords tag is now reduced by some search engines, as an important criterion for measuring the main direction of the website, if it is written well, it will be more conducive to the search engine's evaluation of our website. For keyword tags, it is recommended to select keywords hierarchically according to their difficulty. As for the order, it is also recommended that everyone adopt the "difficult to easy" method.
C. Next is the description tag. The weight of the description tag is getting lower and lower now, but it is for users to see, so it is very important. Should we simply pile up some keywords, or carefully organize a paragraph to entice people to visit the website, I think everyone Know the options. Of course, when organizing this paragraph, you must pay attention to inserting all the keywords into it as naturally and reasonably as possible. In addition, you can add a consultation phone number to give people a sense of authority.
D. Finally, there are other labels. Usually when we make a single page, the main keywords must be concentrated in one or two. In addition to the title tag, keywords tag and description tag, there are also h1, h2 tags and alt tags. Keywords should appear as reasonably as possible in these places.
2. The rationality of the structure.
A single page is generally a simple static page, and the layout is usually very simple. Except for a few columns, everything else should be simplified as much as possible. Regarding navigation, it is actually to arrange keywords as navigation columns as much as possible according to all optimization needs. For article pages, arrange recommended pages, popular articles, etc. as much as possible. A reasonable link structure is a good aspect to improve the weight of the website, and can also give users the best experience.
3. Keyword layout.
Everything has been done before, but in fact there is not much that needs to be done at this point. There is generally not much text on a single page. Keywords mainly appear in several large tags and in the title and text of the article. Especially in the title, the keywords are particularly important. If you use this more for long-tail keywords, it will The website brings a lot of traffic. Keywords in the article must appear naturally. Remember that a melon that is forced is not sweet, and a cow that is forced to drink water may be kicked by the cow. Don't think that search engines don't know your thoughts, don't treat them like a fool. In addition, if the keywords you want to work on are relatively long, then you must pay attention to word segmentation. Word segmentation is very beneficial to Baidu rankings. A small example may not be very good, but it can also explain the meaning. For my company's The main keyword of the website "Shanghai Yirong.com" can be divided into "In Shanghai, you can go to Yirong.com for personal small loans". This gives the search engine the feeling that you are not deliberately imposing your own keywords, but you can also achieve the goal of inclusion. Keyword effects. A very important point here is to add anchor text to the main keywords of the website. The bold and discolored emphasis gives both search engines and users a very good experience.
4. Keyword density.
For single-page websites, the density of keywords is particularly important. The higher the density of keywords, the greater the weight of this keyword in our website and the deeper the impression it will have on search engines. The resulting search engine ranking will be higher. The evaluation on the keywords will be higher. There have been different opinions on this issue. Some people say that it is best to control it at 2%-8%, but for some websites, there is no big problem if it reaches about 10%. If possible, it is recommended that you increase the keyword density as much as possible. As for how high it is, it depends on your own control. Generally, for a major keyword, the density can be controlled at 5%-7%. It can be increased if necessary.
5. The high quality of external links.
External links are very important for single-page websites. In addition to simply supplementing the content, single-page websites can only rely on external links. I personally prefer to do external links, because it is a relatively simple thing to do. It is much easier than updating content and exchanging links. Many times we only need to post in the forum. If you add a signature inside and top the post, you can get a very good external link. In addition, the Q&A platform is also a very good external link factory. Go to as many websites as possible to send external links, and also go to as many relevant places as possible to send external links. The high quality of external links is very good for improving the weight of the website, and it is also what our SEO must do.
6. Spirit and action.
The most important thing in single page optimization is patience and observation. Think about it, it is normal for search engines not to rank you for such a simple static page. Once you have a certain ranking, you will often observe the changes in the previous rankings and slowly adjust your keyword density and layout. If this word cannot be listed, don’t worry, just leave it there and create other keyword single pages. In addition, single-page optimization requires some persistence on the spiritual level. SEO relies on perseverance. A good SEO is definitely a person with great patience and perseverance. In addition, doing SEO relies more on execution. Many people don’t have ideas or know how to do it. It’s just because their execution is too poor that they will fall behind and their actions will be slower than others.
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