This corporate website is the first corporate website I officially operate. I have promoted a few projects before, but I didn’t do them all by myself, so I wasn’t that nervous. This time it is true that when I was in charge, I had no bottom. Looking back and paying attention to Baidu inclusion and Baidu external links these days, I have a lot of pains and sorrows of Baidu online promotion to share with you. This is also the first time I have written I hope everyone will encourage you to share this kind of article!
1. Corporate website construction Before building the website, I thought about building a new website, but taking into account the company's budget and time issues, as well as other technical reasons. In the end, after spending nearly two weeks on this link, I finally got rid of the hesitation and decided to change the old website template and use a new domain name to build the website. Factors to consider in doing so include:
1. The website style is very grand. This is the requirement of the boss (non-Internet person) and it is also my benchmark for building the website.
2. The website structure is unique and is my latest attempt (home page + three sub-sites)
3. Website SEO analysis. Due to the characteristics of the company's industry, among the three sub-sites of the website, the products of each website are roughly the same, but there are also slight differences. This is also the reason why I considered using two sub-sites with different titles and descriptions.
4. Reasons for website project budget
5. Three sub-stations, each with updateable columns. This is considered from the perspective of SEO and is also an industry-leading idea. While serving our users well, it is also to attract more visitors!
This link was not done well, so Baidu’s inclusion has always been unsatisfactory! The specific reason for this link is: the homogenization of templates and the convergence of content!
2. Website content construction Everyone thinks that corporate websites have little content. Of course, there are also many corporate websites that insist on updating. Therefore, I believe that the content construction of corporate websites should be highly knowledgeable, service-oriented, and professional. There should be a lot of content to write about. The company's three sub-stations have their own unique columns to interpret key topics in this industry. This is why the website has content, but why is the website still not included? The specific reasons are:
1. Pseudo-original failure
The pseudo-original content of the website is very poor. This is mainly because as a marketing manager, I did not pay attention to the updated content in time and did not teach the methods of pseudo-originalization. As a result, the content of the website is too similar to the content on the Internet, and Baidu is slow to include it. , poor ranking
2. Website update frequency
The website has three sub-stations, which makes it more difficult for website managers to manage. In the early stage of the website, online salespeople and online editors were mainly responsible for updating the website, which caused a lot of randomness. There is no system update and no frequency of updates.
3. seo factors
The content of the website rarely has anchor text added. There are almost no internal links between content. This is due to my poor supervision. Continuous improvements in the later period made this situation better!
Content construction and control
3. Website external link construction corporate website, PR=0. The collection is abnormal. Snapshot is OK. Abnormal external links make it more difficult to build external links. I did not adopt the method of purchasing links. I chose the common methods of external links, such as blog external links, friendly links, and forum links. However, in these three aspects, I found some problems in my operation. I hope to raise them myself and everyone can analyze them with Happy Dark Horse:
1. Blog link
Group blogging. One-way link to corporate website. The number of blog sites must be no less than 100. This link is not found in Baidu’s backlink search. I think it is: Baidu no longer pays attention to this link. Moreover, the frequency of external links on my blog is not maintained well, and I only focus on doing it for a few days;
2. Friendly links
Mainly through QQ groups and friendship link platforms to exchange links and exchange links between friends. Not having a good link plan
3. Forum link
The company website has a large number of forum links. This may also be a problem of abnormal website inclusion. The actual links of the forum posts exceed 1,000. However, Baidu external links show very few!
Enterprise website external links should be multi-pronged. At the same time, pay attention to your own Baidu external links, frequently check the domain, and pay attention to Yahoo external links.
However, the website inclusion is now gradually stabilizing. I will continue to do a good job in content construction and external link construction. I also hope that everyone will leave a message about your company’s online marketing case, and we can learn together!
Author of the article: Happy Dark Horse
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