Although I have just started working in the SEO industry, through the recent experience of Baidu and Google including web pages, and combined with the experience of many SEOers, I think Baidu and Google have different priorities for optimization.
There are three major steps to website optimization:
1) Optimization of keywords
In my understanding, keywords are divided into three categories: primary keywords, target keywords, and auxiliary keywords. Before starting optimization, we will analyze the hot and cold keywords, etc., and then optimize the website title, on-site articles and other related content. Of course, in my opinion, keyword optimization on the homepage of the website is particularly important. When optimizing the home page, we will pay attention to the keyword density, with 2%-7% being the best. At this point, Baidu search engine pays special attention. Some people think that "Title+H1" is the king, making it easier and faster for Baidu to include it.
2) Publish original articles on the site
Spiders are like a newborn who is full of curiosity about the world. They like novel things and have a strong "possessiveness" for original articles. Once they find something novel, they will "possess" it and make it their own. What we like most is to let our website enter the spider's "eyes" page by page, and put it in our pocket, so that more people can search for your stuff faster and share it with more people. At this point, Google search engine will pay more attention to different, latest, and original (pseudo-original) articles that are updated continuously every day, so that "food" can be fed into the mouth of the picky "newborn" spider.
3) Links inside and outside the site
Add links to the site to facilitate links to every page in the site, making it easier for spiders to "follow the clues" and understand the "truth." Let spiders include more pages. External links are the "king of kings". Having more external links makes it easier for users to find your website and allows you to have more fans. External links can be obtained through Baidu Knows, Baidu Tieba, publishing blog posts, exchanging friendly links and other methods. On this point, Baidu and Google have reached an agreement.
After a period of SEO learning, what SEO needs is more patience, care and self-motivation. SEOers need to patiently post links and blog posts, waiting for spiders to visit; they need to carefully optimize every small detail of the website, and gradually make every part of the website comply with the rules of search engines; they need to make progress and continue to learn Constantly changing algorithms, transforming optimization methods, keep yourself moving forward.
Thanks tutuli1990 for your contribution