The process of learning online marketing by yourself can be roughly divided into three methods. The first is to watch video tutorials online, the second is to attend training classes, the third is to build more websites and go to forums, and finally, read books. I feel that reading books is the most helpful thing to me. Reading has several main advantages: First, there are more masters who write books. Relatively speaking, many of the soft articles posted online are of average skill. Second, you can read carefully when reading a book, but most people always read web pages carelessly, are easily disturbed, and do not like to think when reading. Third, when reading the physical book first, I feel that it is generally more logical.
I found that there are many Internet marketing tutorials on the Internet, but there is no article recommending related books. I have read a lot of SEO and other related books. I have read some very high-level books, and some have been put together randomly. Many people study online promotion. It is easy for novices to go astray, and thus it is easy to fail. In order to allow friends who are not used to reading books to absorb knowledge more efficiently, I would like to recommend two books to you today (no advertising is intended). These two books are definitely worth reading more than ten times.
The first book I recommend to everyone is "SEO Practical Code" by ZAC, a real SEO master. The first time I came into contact with the concept of SEO was when I saw ZAC's first book called "Practical Code of Internet Marketing" at Xinhua Bookstore, and "Practical Code of SEO" is ZAC's second book. I think ZAC is very interesting. The books he sells have really popular names. I don’t want to buy them, but after reading his books, I can feel that this person’s strength should be the strongest I have ever seen. , he is really a very smart person, especially the last few chapters of this book can reflect his level. Personally, I feel that after I have completely learned "SEO Practical Code", I understand all the things about SEO. The rest is my own execution ability and strategic issues for specific website operations, which have nothing to do with SEO technology. By the way, as an aside, for all kinds of messy training courses on the Internet, the price/performance ratio is not very high. The things they talk about are almost the same. SEO ranking is not only related to technology, but also execution, resources, etc. SEO recommends this book, and I believe other readers of Cats and Dogs don’t need to read it.
The second book I recommend to everyone is "Google Advertising Optimization and Tools" by Gong Xin. This book, like "SEO Practical Code", is a book with rigorous logic and good thinking. Now is an era of search engine marketing platforms, but adWords is the best search advertising platform both abroad and domestic, and has always been the target of imitation by domestic Baidu and others, even for those who are engaged in Baidu bidding or Yahoo, For users of Sosou and Youdao advertising, this book can also provide some help in advertising and optimization strategies.
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