The main meaning of this article is that search engines are the nemesis of the survival of non-technical personal website webmasters.
Because I am an agent of IDC, I have very advantageous resources in my hands. I have "grabbed" several domain names that I think are good; I have a low-cost space that I can open at any time; I have several technicians under my command; I have mature and unique source codes for various entire sites. These resources often give me the inexplicable urge to build a website. I want to build this website today; I want to build that website tomorrow. But when the idea matures, it often stops midway. There are various reasons that have prevented me from building a website; there are various reasons that have given up my dream of building a website. After many iterations, I finally discovered that the final and fundamental obstacle to my website building was search engines.
After thinking about it often, I have my own personal classification method for websites. The categories of websites are nothing more than five categories: information, data, technology, interaction, and sales. Websites such as Sina and Sohu are comprehensive information websites in the information category, relying on a large amount of timely information to attract attention; various software, source code and other download sites are information websites, relying on a large number of various types of rich information. resources to attract those in need; websites such as Guanjiapo and various CMS systems are technical websites that rely on providing professional and unique technologies to acquire purchasing customers; interactive BBS such as webmaster forums and Chinese military forums are interactive websites that rely on Effective help and the support of numerous members can obtain extraordinary traffic; Taobao and various online stores are sales websites that have moved their stores online and rely on reputation and price to gain survival space.
Building a website is definitely not a simple matter. First of all, although the cost of building a website is low and the threshold for becoming a webmaster is low, the time and energy we spend to build a website is definitely a huge investment overall. If there is no profit, this kind of website building is just a soft knife that cuts without blood, and it is a failed investment that causes you heavy losses. Although you won’t lose much money, the loss of time and energy will definitely take a toll on your psychology and career. This kind of loss will be repaid several times.
Recognizing this situation, I often want to buy other people's websites. You can go to the website trading area of Webmaster.com and Webmaster.com to see countless websites for only a few hundred yuan. If you can recognize that this site is not a collection site, but was made by the original webmaster himself, the price of a few hundred yuan will definitely be worth it. Just imagine, if you build a website and hire someone, the salary will be several hundred yuan; if you build the website yourself, you will not look down on yourself and only give yourself a salary of a few hundred yuan.
It is often seen that personal website webmasters write soft articles to introduce how their website is. Sometimes if you analyze it, it is nothing more than news information + entertainment information + some information. As far as its content composition is concerned, it may not be fresh or attractive. It is common for individual webmasters to sell their websites, introducing how their domain names are unique and how their space content can drive traffic to a superhuman level. In terms of content composition, most of them are garbage sites, composed of a mixture of information and materials, and most of them lack innovation and development capabilities.
How to plan the content framework from the early stage of building a website will play a great role in laying the foundation for the future development of a website. For most personal websites, experienced website builders can tell their ultimate fate at a glance. Although I'm not an expert, I often look at sales site information. Most websites are not worth a penny, even if they are offered at cabbage price to me, I don’t want them.
Sometimes I can’t find a good website and want to build my own. I know that building a website by yourself requires coding, hiring people, and a waste of time and energy. These are not problems. If you want to save trouble when coding, just find a CMS system; grab a lot of people; time and energy are still young and can be afforded. The key is website positioning. In what direction should you position your website?
If you have a domain name in hand, you can build a website for wireless products. But when you search with a search engine, all kinds of low-priced products from Taobao appear on the search page. If I want to build a sales website, I think it would be better to open a store on Taobao. There is no space fee or domain name fee. It is very economical.
If you have a domain name in hand, you can build a computer technology website. Nowadays, large IT websites all provide industry information, and there is no dedicated computer technology station. This is a good space for individual webmasters to develop. But if you search with a search engine, you can find all the answers to computer technology. I thought: Who can I help by building a computer technology website? To seek computer technology help, just use "Baidu Know". Why do I need a computer technology website?
If you have a domain name, you can build a music website. Nowadays, young people like pop music, so there must be market prospects. But if you search with a search engine, you will find all kinds of music. What other music website should I build? Just go to Baidu and Google MP3 search, and you can immediately have your own free music enjoyment.
If you have a domain name in your hand, you can build a movie website. 3G has embraced us, bringing fast and no-wait video viewing speeds online. There must be good prospects for establishing a movie website. But if you search with a search engine, you will find all kinds of movies. It is simply a paradise for pirates. What kind of movie website should I build? It has a search engine and you can watch all kinds of movies.
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I feel more and more terrified that another world-controlling, monopolistic Microsoft has emerged. It beats all its competitors and allows you to use only its products.
You can't live without it, and sometimes you resent it. Search engines make me happy and worried. Search engines, I feel...
I feel more and more helpless. As a personal webmaster, what space do I have for survival? As a personal webmaster, what resources are there for me to use?
After many sleepless nights, when I worked hard, silently, and exhausted on the Internet, I finally discovered that the final and fundamental obstacle to my website building was the search engine.