Before proceeding with today's topic, the forward expressed some joy. After checking the website in the morning, Du Niang actually closed the robots.txt file that was only unlocked at 12 o'clock last night. It started to take effect today. The snapshot was taken on the 21st. Since Baidu is so powerful, then we should work harder to promote the word "Hefei SEO" in one go.
RSS is both familiar and unfamiliar to many people. What is familiar is that you often see the orange RSS subscription button in various forums and blogs. However, there are very few actual users, which is not a pity. Regarding the definition of RSS, I think Baidu Encyclopedia can explain it more clearly to you http://baike.baidu.com/view/1644.htm , so I won’t go into too much detail here. The purpose of this article is to introduce to you the role of RSS in website promotion, which is worth digging into.
When we are doing website promotion work, how to turn first-time visitors into repeat visitors of the target site or even more, in other words, improve the viscosity of the website, which is an important step in the promotion process. A common promotion and marketing method is naturally to improve the quality of website content and improve the user experience of the website. In addition, we can also increase the probability of repeat customers and increase website traffic through RSS subscriptions. For example, if you subscribe to the QQ mailbox through RSS to the Qianfeng blog, you will receive update reminders of the Qianfeng blog when you open the mailbox. For users, they don’t have to search all over the Internet to find the information they want to see. For you, this virtually increases the chance of being accessed. For example, in QQ pop-up messages, a topic that interests you may occasionally pop up, and you will unconsciously click on it to take a look, even if you hate that penguin. To paraphrase, it is there whether you look at it or not.
I believe everyone will raise a question mark when they see this. Whether you look at it or not, it is there, which means someone must subscribe. How to increase the chance of your website being subscribed by RSS? It is to promote the central content of the website through RSS. The forward summarized several points through his own operations here.
1. Start with the website itself. Place the classic orange RSS subscription button in a prominent position on the website, so that visitors can at least tell at a glance that this site provides RSS subscription functionality. Since many people don't know how to use it, let's give a step-by-step tutorial on RSS subscription. As for how to make it eye-catching, it’s up to you, the location, button style, and size.
2. Submit the engine directory. You can submit your RSS subscription address to search engines and related topic categories. This will not only increase the exposure of your website, but also easily bring you high-quality external links. The relevant RSS submission categories are in the appendix at the end of the article.
3. External link promotion. In the process of building external links to the website, we can also promote RSS subscription addresses. This goes without saying, you understand.
4. In the process of QQ group and email promotion, bringing an RSS subscription address is just a piece of cake. It may bring you far more surprises than putting a website address.
The specific knowledge of RSS subscription promotion is yet to be explored, so that’s it for today’s topic. Due to limited space, please visit Qianfeng Blog for information on how to add RSS subscriptions to the website, how to use RSS subscriptions, and RSS submission category directory resources. This article was originally created by Hefei SEO webmaster www.anhuiseo.org . Please indicate when reprinting.
Thanks to qhpf298 for his contribution