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Needless to say, the role of anchor text. I believe everyone who does SEO knows the importance of anchor text for keyword ranking. Anchor text is divided into on-site anchor text (internal link) and off-site anchor text (external link). Let’s analyze them one by one. .
1. In-site anchor text
Anchor text in the site is internal linking. Nowadays, everyone in SEO attaches great importance to internal linking. Two years ago, there were very few people who knew how to add anchor text to the content. Now, there are very few people who do not have anchor text in the content. Of course, internal links are more than just anchor text in content, but today we’ll just talk about that.
Many people usually only link to the homepage when making anchor text in content. In fact, this is very bad. The significance of anchor text for SEO is to link content pages together randomly, so that spiders can crawl more pages. The weight can also be transferred evenly, while enhancing the relevance of the page. If you only make anchor text for the home page, it will lose its original meaning. Therefore, it is more important to make more anchor texts for columns and other content pages.
There is also a question that many people are struggling with. If the same keyword appears multiple times in the content, should it be used as an anchor text or all of them? From Baidu Encyclopedia, we can get the answer, just add anchor text to the first keyword.
Most webmasters only write anchor texts for their own site, which is actually very bad. They should occasionally make anchor texts for other websites. Many webmasters cherish links like gold. This is very bad, in fact. , occasionally linking to some relevant authoritative websites not only has no harm, but also has great benefits, which is helpful to increase relevance and weight.
The anchor text in the content should also be irregular. Some articles have one or two links, and some have five or six links. They must be irregular. Don’t be afraid of being demoted because an article contains too many anchor texts. Right, from Baidu Encyclopedia we can see that there is no problem no matter how large the number of anchor texts is.
2. Off-site anchor text
Off-site anchor text is an external link. An SEO worker generally spends most of his time on external links every day. So what should we pay attention to when doing external links?
The keywords of the anchor text should be diversified. Keywords that are too single will obviously be unnatural and can easily lead to a loss of authority.
Anchor text, URL links and URL text must all be present, and the proportion must be controlled. A website’s normal external links cannot all be anchor text. Therefore, while we are making external link anchor texts, we must also make some URL links and URL text.
Do not add a large amount of anchor text in a short period of time. This is an important reason why many websites lose authority. As the website develops, add off-site anchor text links to the website at a regular and natural pace, so that the website can develop healthily.
That’s about it. This article comes from: Eye Cream Ranking, URL: http://www.tzuqiu.com/ , welcome to reprint, please indicate the source of the link.
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