Baidu knows that every webmaster must understand it. I believe everyone knows that Baidu knows that the traffic it brings to us is very large. When I first came into contact with it, I didn’t know what techniques Baidu knew. However, after four months of exploration, I summarized the following techniques. Hope it helps everyone!
1. Skills in asking questions
1. The question contains keywords
This includes two parts: the question title and the question supplement. We need to intersperse the keywords of the website in them. Try to find some keywords with higher keyword rankings on our website, or words that appear more frequently, and then write the questions.
2. Use the title of the website article directly
When we update articles, we usually put a certain amount of effort into the title. In fact, at this time we will add some keywords. If we directly use the website title, it is the same principle as point 1, and then write certain question content based on this title.
3. Try to use the user’s tone of voice when asking questions
When asking questions, try to figure out the psychology of the searcher and ask questions from their perspective. For example, I worked at an air-conditioning repair station some time ago. Now there are many heating problems in winter, and many users will ask when searching. "Why does the air conditioner not heat?" "Why does the air conditioner heat differently?" and other questions. In this way, when I ask questions, I use these questions as the title and content of the question, and then answer it carefully and leave a link to the website.
4. Questions of 17 to 20 words have the best results.
Although the question must be written clearly, it does not mean that the more words, the better. When the number of words exceeds a certain amount, the effect will be greatly reduced. Simply put, questions with a word count of about 17 to 20 words will produce the best results.
5. The higher the reward points, the more replies you will get.
Baidu knows that the platform provides point rewards for the providers of the best answers to questions, and the points are provided by the questioners. There is a saying that "there must be brave men under heavy rewards." The research results show that when the reward points are less than 80, the reward has little motivating effect on the responders; when it is more than 80 points, the number of replies will increase with the reward points. The increase increases exponentially. The higher the reward points, the better the effect. The best reward points are 200.
2. Skills in answering questions
1. Try to be original and easy to understand. Because Baidu likes the new and hates the old, new content can win its favor. Popular words are often your own point of view, that is, original, and others cannot copy it. Such an answer is definitely the best as long as the topic is correct.
2. If you really don’t know how to answer, then search and solve the answer on Baidu. Try to find a few, then copy all the best answers, rearrange them into a more essential answer, and naturally insert your own URL in the middle (try to be a page that is accurate to the question).
3. The answer should be as long as possible. A long answer is definitely better than a short answer, but longer is not always better. If you are not tired, so will the people watching.
4. Make the layout clearer and neater. Dividing one, two, three, four and five is definitely better than messy. It is best to mark the key points of each point.
5. Do not use the same account to answer questions in a short period of time.
6. When answering questions, do not answer with the same content, but change it appropriately.
7. Don’t keep using the same link when answering questions.
3. Design of reference materials
For example, let’s build an e-commerce website. You can publish an article in Baidu Space, write a brief description of the product, and add pictures. Then write in large, conspicuous color text at the end of the article: Chamber of Commerce Alliance Network: Target Link. Then ask yourself or let others ask "Chamber of Commerce Alliance Network?" on Baidu Know to answer, bring the link to this Baidu Space article, and adopt it after a while. In this way, the traffic will first jump from Baidu Know to Baidu Space, and finally enter your target website.
Baidu knows how to do this carefully, but sometimes it is not enough because Baidu will manually review it in many cases. How to avoid Baidu's manual review? Here we need to find the rules.
1. Review staff review working hours. Although it is not fixed sometimes, I found that it is not so easy to leave a link between 9-11 am and 3-5 pm. It seems easier to leave links from 11:30 am to 2:30 pm.
2. It is best to leave a certain amount of time between self-questions and answers, usually no less than an hour and a half. Note that one account should ask questions and another account should answer. It is best that the two account names should not be similar, such as "liping0832" and "liping001". These are two very similar accounts. This will make Baidu suspicious, and then it will not Let you pass.
This article was first published in A5 by the webmaster of http://www.allicc.com . Free reprinting is welcome. Please retain the original traces when reprinting. Thanks!
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