Friends who are concerned about the international situation must know that starting last week, multinational forces organized by European and American countries launched a joint military operation against Libya. As for the operation itself, it is a matter of opinion and wisdom, so we will not talk about it for the time being. But no matter what, small countries like Libya always have constant problems on the international political stage and are always in a very passive situation. This incident also reflects the embarrassing current situation of small and medium-sized websites. Because they are too small, have almost no visibility, and have too low status, they are often directly ignored in the cruel market competition. To survive in this environment, webmasters must have a complete set of strategies and methods, otherwise they will be very passive. Okay, let me talk about the specific ideas below. I hope it can spark some ideas and trigger everyone's extensive discussion and thinking.
1. It’s good to enjoy the shade under the big tree
These days, being a person is the same as making a website. They all pay attention to one reality. How many people like to hug their thighs, and girls think about marrying into a wealthy family every day, which will at least save them a few years of struggle. Haha, just kidding, we are not advocating to follow these people, but a proper pragmatic spirit is very beneficial to building a website. For example, if a small website does not have enough weight at the beginning, even search engines such as Baidu do not know your details, what should you do? So from the beginning we paid attention to creating friendly links, especially those well-known and authoritative websites. Don’t worry about rejection, after all there is no cost to trying. Just imagine that even Jack Ma came from an unknown small webmaster, so today's capital giants do not necessarily cannot understand the bitterness and difficulty of starting a business. As long as you can understand it with emotion and reason, I believe it will still be a success. It will impress them.
2. Develop core content and advantages
As the saying goes, if you want others to respect you, you must first respect yourself. This sentence is most suitable for those webmasters who are eager for success, do not concentrate on their website, and just want to take shortcuts. When many webmasters first saw that there was no traffic and were not included, they started to buy traffic and use software to send out links in bulk, hoping to deceive search engines. Although it is not ruled out that some people have achieved short-term success through this method, but you You should know that this is not a long-term solution. After all, you can't fool all the people all the time. Therefore, if a website wants to gain a long-term foothold, it ultimately relies on distinctive core content. Many people will ask, what is core content? In short, core content refers to content that is valuable to users, unique and not repetitive. After seeing this, I believe you will understand that we have always emphasized that there must be original content and no collection of intentions. Gold will eventually shine, and things that are valuable to users will, over time, be recognized and respected by society.
3. Strengthen the right to speak and increase bargaining chips
This requires us to accumulate original data and do our best to present a good image. I believe that all webmasters have had the experience of looking for a job before starting their own business. You will find that in the recruitment process, employers tend to hire college graduates who have received scholarships, served as student cadres, and passed CET-4 or CET-6. , because people often need to rely on third-party information to evaluate a stranger. In the same way, we webmasters cannot avoid contacting and negotiating with various people in the process of building a website. Whether it is advertising or content cooperation, it all involves the two parties going from not knowing each other to negotiating. It is a process of cooperation. During this period, if you want to get good negotiation results, especially for a small website like ours, the accumulation and display of original data is particularly important. If you can take photos of large-scale events in the past and undertake large-scale website business The original information and data are displayed in the form of charts, which will play a key role in promoting your cooperation.
4. Strive for user support. There is strength in numbers.
As the saying goes, he who wins the hearts of the people wins the world. The same goes for websites. First of all, the content of the website must be close to the users’ lives and meet everyone’s needs. Gradually, your traffic will not be a problem. You must know that an important basis for Baidu to judge the weight of a website is the traffic of the website. Therefore, Baidu will treat you well, and then some large websites and portals will also link to you. , hope your content can be cited. Some magazines and media will even take the initiative to ask you for articles or even come to interview you. When a website is recognized and recognized by all parties, it can truly be invincible in the competition.
Data source www.qintiao.com , please keep it for reprinting, thank you
Thanks to gomyweb for your contribution