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I have done a lot of optimization of corporate websites and analyzed too many structures. Sometimes I see that corporate websites are not well optimized in their own province. If the structure is not well done, we should start optimizing it. Ningning Feier herself said it briefly The most common drawbacks are also what we often encounter when optimizing websites. So regarding these, we need to adjust, analyze and research.
One of the common factors of corporate websites
In fact, the most common thing is nothing more than the title. The title is the gate of the website. Without the title, everything is just a cloud. Among the important factors in SEO, the role of the title ranks at least 20-30. So there are two most common points about the title. Questions. First, the title of the homepage is "Company Famous City". Half of the websites I have seen are small company websites, and half of them just put their own company name and that's it. In the future, my company will have a full brand like Wahaha. I thought There are already a lot of people in the world who know their own company, but this is not the case, so the title of the homepage only contains the company name; and the second case is a continuation of the first case, the titles of the entire site are all the same as the title of the homepage, and then It is the company name or the homepage title that creates the homepage title of the entire site. These can be modified through the program, and there is nothing wrong with it.
Two common factors for corporate websites
The second common factor is nothing more than content. A website is the face of a company. If you want to make sales, how do you understand the company? Reputation? newspaper? It’s still the Internet. The one with the lowest cost is the Internet. The Internet can help others understand it in a minimal way, but how can we understand it without content? Some companies think that our website is only for others to read and see products, but news No, there is no product introduction, etc., can you read these? In the previous company, the sales through the website were not as good as the sales on Taobao? Taobao sales still have thousands of words of product promotion, but there are only a few on its own website, and the news is rarely introduced. These are the results of not updating, which is a harm to the user experience.
Three common factors for corporate websites
Although Internet marketing and Internet marketing are being talked about everywhere nowadays, where is the real Internet marketing and Internet marketing? Taobao store? Website sales? Platform sales? Wait, don’t be blind. The best platform for online marketing is to tap the best platform for your own company, Taobao? Everyone knows what products are suitable for selling, they are cheap and practical; website sales are their own platforms. Ningning Feier herself prefers this method. She has her own platform and everything depends on her own efforts, no matter what. Your own professional platform and method; or industry website platform sales. In fact, this method requires selling on industry websites with various services that are particularly good. Traffic and purchase popularity are the key. Remember, I am on When I was in the previous company, my supervisor asked me to look for some products. I didn’t know where to look at first, so I went directly to Alibaba to look for them. There was no other way. There were only two products that a person like me needed to purchase temporarily. One was Search on Baidu, or search on Alibaba. Apart from these two well-known companies, when purchasing from companies, they usually contact them directly by phone. Taobao is still used relatively rarely.
Therefore, if you have a good product ranking on Baidu, you will have a great way to promote your website, and industry websites must be famous in order to be remembered by others. Ning Ning Feier, 20110324 (book), China Glass Network, http://www.glass.cn (please keep it for reprinting)
Thanks onlyyon for your contribution