Ever since I came into contact with SEO, SEO and user experience have never been able to coexist peacefully and find a balance point, and there have been constant discussions about the two.
Some people say that user experience is important. Only users who like their website will come often, and only in this way can customers be retained. Therefore, they use some techniques to improve the user experience, such as using some gorgeous pictures, JS special effects, Flash, etc. . Moreover, these people also believe that as long as they build their own websites carefully and improve user experience, search engines will also give the website a good ranking.
Some people don't think so. They think SEO is important and think that only through SEO can you achieve a good ranking in search engines. So I study PR, keyword density, keyword order and external links every day.
The above are other people’s opinions. My personal opinion is: excellent website = SEO + user experience.
I am engaged in the SEO industry myself, so I know that SEO is essential for a website. And user experience is also indispensable for an excellent website. For these two, I think the order is: SEO first and user experience second.
Take a new website as an example. The preliminary investigation at the beginning, the selection of its own keywords, the arrangement of keywords, the density of keywords, as well as the construction of external links and internal links after the website is formed, are all important for a new website. Essential. After this site has developed for a period of time and people come to visit it, it is time to focus on the user experience, because all the users coming from the search engine are new users. If the user experience of your website is not good at this time, the new users will Once you come in once, you won't come back a second time, so what you have to do at this time is to find ways to retain customers and achieve further development. Of course, it is not advisable to use images, JS special effects or even flash as mentioned above, because these things are rejected by search engines, so what should we do? We can spend some time improving some details of the website. For example, for shopping-type websites, have you considered removing the registration and login on the website so that users can purchase goods without logging in? Another example is to provide some humanized tips on the payment page, such as what type of payment this website supports, whether it is a credit card or a bank card. You can also tell the user on the payment page how many days the purchased goods can be delivered. If Who should I contact if the expired goods have not been delivered yet? You can also add a link to the page after the user has successfully paid. This link can link back to the homepage or other pages. Through the above methods, we can also improve the user experience of our own website.
Regarding SEO and user experience, I think they complement each other, rather than being opposed or even exclusive. SEO attracts customers to the website, while user experience is to find ways to retain customers. Only when a website achieves these two points can it be said to be a successful website.
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