"Although the infinite scenery is on the dangerous peaks, the jade trees are facing the wind and the high altitudes are not cold." Website production and website optimization are such a process. Everyone is chasing a very limited number of positions, and they are all sprinting and working hard around their dreams. I continue to write articles and links every day, and carefully study and ponder the subtle changes in search engines. Only those who have experienced it personally can know the effort and bitterness involved. As a website construction company and website optimizer, the goal is a dynamic process. Even after hard work and ranking, there is still no time to sit back and relax.
For website builders and website optimizers, after surpassing their competitors and leading the way, they become the targets for more opponents to chase and surpass. When the footsteps behind you keep approaching, when you are still out of breath and have not let go of your fatigue, you still need to encourage yourself and keep working hard. After a website is recognized by search engines and its weight and ranking increase, it needs to work harder to perform well, especially when the ranking has just risen to the ideal position. Because search engines treat the top few websites more carefully and examine them more deeply. There are only ten positions on the first page. From the perspective of search engines, such excellent display positions must be reserved for websites with high-quality content. Previously, some people believed that it is not easy to achieve an ideal ranking, and it is even more difficult to stabilize a rational ranking. Although there are some expressions of pride between the lines, there is more of helpless sadness.
1. Ranking high to become the object of search attention
If you think about it from the perspective of search engines, it is not difficult to understand why search engines are so cautious about websites ranked on the home page, and even conduct assessment and observation for more than a month on some new websites ranked on the home page. As a professional website construction company, we have conducted observations for more than a year and found that the top two websites are relatively stable. A website of a peer in the Shanghai area where the author is located is ranked first 90% of the time. The position of the website is famous, and there are basically more than 20 keywords from this ranking, which shows the weight of the website. But we also found that the websites ranked below third place kept changing after a period of time. Many websites are nowhere to be found after a month or even less.
Therefore, after hard work, after the ranking rises to the ideal position, unremitting efforts are even more necessary. The most important thing to be careful about when making a website and optimizing it is that you should not think that everything will be fine once the ranking is up, because search engines have a continuous inspection process of the website, especially for websites with ideal ranking positions. After the website ranking rises, what you need to do is not to rest or to stop originality and link building, but to work harder, even harder than before, in order to successfully pass the search engine assessment. This allows search engines to perceive that the website is not optimized for ranking, but that the original content is very rich and excellent.
2. The ideal ranking is the goal pursued by everyone.
After the ranking rises, it is definitely not only search engines that pay attention to your website, but also your competitors. The process of website construction, production and website optimization is a process of constant pursuit and transcendence. The higher the ranking position, the more competitors you surpass, and accordingly, more and more people will pay attention to your website ranking. Let’s take Shanghai website construction companies as an example. As of now, there are 450,000 small and medium-sized enterprises in Shanghai, and there are about 10,000 website construction companies engaged in domain name host and email sales and services. Due to the particularity of the industry, almost every website construction company is thinking about the ideal ranking and working tirelessly around the optimization goals. You can imagine the intensity of competition.
Although it is through hard work and persistence in winning the trust of search engines through excellent content, it obtains the ideal ranking. But since this kind of ranking comes from constant surpassing, some people must be unhappy about it. If this dissatisfaction turns into motivation, we can work together to improve the quality of the website through excellent content and formal methods, because what we are competing for is quality. But this is not the case. Many people feel resentful and resentful, and instead use methods such as malicious website brushing and malicious attacks on competitors to attack rival websites. The website construction market has developed to this point, which is really helpless. The author has also written an article "Website Construction and Optimization, Don't Wear a Wedding Dress for Others", which disclosed several phenomena of websites being cheated and how to deal with them. The best way is to continuously improve the quality of the website and continue to enrich the original content of the website. .
3. Stable ranking requires long-term persistence.
Improving website quality cannot be achieved overnight, and stabilizing ideal rankings requires long-term persistence. In addition to the observation and assessment of the search engine itself, there is also the continuous surpassing and efforts of competitors. The algorithms of search engines themselves are also constantly being adjusted. From the perspective of website design and website optimization, the biggest constant is constant change. Website construction companies and website optimization personnel, in response to this ever-changing process, can only constantly adjust their working methods and work harder to continuously enrich website content. On the one hand, only long-term persistence can win the trust of search engines and gain the continued favor of users; on the other hand, only by continuous hard work can we understand the changes in search engines in a timely manner and finally win the trust of search engines.
Website construction and website optimization have never been easy tasks. Although there are only a few core methods, in-depth implementation is not that simple. Professional website construction company Pilot Technology ( www.joyweb.net.cn ) believes that website optimization has only a starting point and no end, only a beginning and no end. After the website ranking reaches the ideal position, it needs to be cherished carefully and continuously, and it needs to continuously redouble its efforts, because website construction and optimization is a dynamic process, and everything that remains unchanged is constant change. The only way to deal with constant changes is Continuously observe and learn and strive to make progress.
The author's personal emptiness arises from his heart