After nearly ten years of development, domestic SEO has fought its way out of the melee, and then reached a deadlock again. An in-depth analysis of the development path of SEO is not only a vertical grasp of the industry, but also an effective analysis of the industry. Make a proactive plan for your prospects and future.
From 2003 to 2004, SEO entered the Chinese market, but it did not attract enough attention. At that time, GOOGLE had just entered the Chinese market. The ranking technology was purely GOOGLE optimization. As long as the title, tags, bold keywords and other simple processing were modified, the ranking of the website could jump to the home page. At that time, there were almost no people engaged in the SEO industry in China, and some research and study materials were translated from abroad. These materials laid the first step for getting started with SEO today.
From the end of 2004 to the first half of 2005, the importance of SEO to websites has emerged. Enterprises and companies have begun to realize the importance of SEO and have identified the business opportunities. At that time, there were already hundreds of SEO companies in China, and the initial optimization methods could no longer meet the needs of customers. So a group of people with in-depth research on SEO began to extend the reach of optimization to links and message boards, and more I first thought that BLOG would be brought into the SEO camp, and SEO optimization methods quickly expanded in the process of evolution.
From the second half of 2005 to September 2006, the technical expansion of SEO reached a full level. Many profit-seeking SEO individuals and groups took advantage of the enterprise's desire for quick success and quick profit, allowing "black hat" technologies to flood the Internet, and the SEO industry was divided among heroes. , a mixed stage, and even experienced industry-wide regression. The extensive use of wrong methods such as message boards and links has filled the industry with reverse crises, and many companies have become the recipients of these mistakes without knowing why. Either their corporate websites have been blocked, or their domain names have been hacked. I have experienced this. After a period of pain, SEOs with exceptions in the industry realized that formalization and specialization were the inevitable way out, and black hats began to be despised by people.
From 2006 to 2010, SEO technical training institutions began to rise, and the popularization of SEO technology was on the right track. A large number of advanced development software replaced the previous tedious manual work. Regularized SEO companies also found a way out in the previous stage of melee. , enter the right path. The network departments of many companies have begun to train and expand SEO as a formal profession. In this sense, more companies are beginning to realize that their websites need SEO. Whether it is because of company image, culture or direct business interests, the concept of SEO is beginning to penetrate into large and small enterprises. Facing the increasingly severe market conditions, everyone wants to compete for a place on the Internet.
Since the first half of 2010, the concept of brand has had a big impact on traditional Chinese enterprises that have always been the backbone of foundries. The continuous infiltration of world-renowned brands and luxury concepts makes brands particularly important now, and the responsibility of SEO's rise and fall is obviously awkward. Customers have a deeper and deeper understanding of SEO, and low-end SEO promotion methods have become mainstream in society. SEO is usually quantified as how many articles are published, how many links are spread, and how many clicks are earned, but the final effect is often not satisfactory to customers. These current situations need to be improved urgently.
At the end of last month, I was fortunate enough to be invited to participate in the latest overseas SEO technology seminar. At the meeting, I learned about the latest SEO extension: ADSEO, which is a technical extension based on the original SEO to achieve the direction of SEO closer to the brand. track. Starting from the current market situation and injecting orderly driving force around the brand, there have been many successful cases abroad. At present, the specific operation process has not been made public, which also casts a veil of mystery on this extension. Looking forward to the moment it is revealed will also be a powerful driving force for the current stalemate in the SEO industry and open up a new situation in the SEO industry.
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