I divide the SEO work of the company's website into two aspects, one is on-site adjustment and optimization, and the other is off-site optimization, which is what we call SEO-search engine optimization.
On-site optimization
The purpose of on-site optimization is twofold. One is to allow search engines to browse our website better and more quickly, providing the most essential foundation for search engine rankings. The second is to improve user experience, thereby increasing conversion rate and bringing business benefits. After a brief understanding of the company's website, I think that the current on-site optimization mainly includes the following aspects:
1. Optimization of website homepage title, keywords, and description.
<title>Selling Points and Business Information Electronic Newsletter| Committed to creating the most professional information electronic newspaper in Mudanjiang< /title>
< meta name="keyWords" content= "A collection of selling point business information e-newsletters and various industry information, including real estate, recruitment, food, vehicles, etc., is the most professional industry information e-newsletter in Mudanjiang! "/>
< meta name="description" content= "The "Selling Points and Business Information" advertisement is currently the print advertisement with the largest amount of information and the widest coverage in Mudanjiang. It adheres to the internationally advanced DM advertising operation method and combines the humanistic conditions and consumption habits of the Mudanjiang area. Adopting a unique business approach! Over the years, it has been supported and trusted by our customers!"/>
2. In addition to the home page, the titles and keywords of each sub-page should also be written in detail, as much as possible
Using long-tail keywords is beneficial to the search engine optimization of each page.
3. The website needs to add business communication or business QQ functions to facilitate customers to communicate directly with the company when visiting the website and improve customer conversion rate.
4. Internal links should be added to the content pages of each column of the website, and the link anchor text should point to other secondary pages or content pages within the website to facilitate customer browsing and increase user experience.
5. There are some repeated columns in the website. The overall structure needs to be optimized and unnecessary repeated columns should be deleted. The content of the website should be updated in a timely manner, and the content that has not been added should be added in a timely manner. Some column URLs and homepage URLs are irreversible and need to be resolved.
6. The text and pictures in some pages of the website are too small and cannot be enlarged and need to be optimized.
7. Grab a text content page from each column of the website and make a keyword density control page for this column. Control the column keyword density in the content at about 5%-10%, which is beneficial to search engine optimization. Keywords can be in the form of long-tail keywords.
8. When updating the layout, pay attention to filling in the keywords and descriptions carefully and in detail. The long-tail keywords that express the content of the picture should be used to fill in the ALT attributes and cannot be ignored.
Off-site optimization—SEO
At this stage, the most effective off-site optimization method is mainly to rank long-tail keywords and external links. They complement each other and can not only increase the IP traffic of the website, but also make the website rank higher and higher in search engines. The main operating methods include the following aspects.
1. Platform promotion
Platform promotion mainly has the following three forms.
1. Forums Forums have always been a lively online place for promotion. Although major forums are now working hard to standardize and commercialize advertising, they still cannot stop the promotion of soft-text advertisements. Forum promotion includes personalized signature ads, avatar ad settings, and most importantly, soft-text ads and message ads, etc.
2. Blog blog promotion has always been a piece of SEO that cannot be given up. Blogs can post hard advertisements and publish soft articles. Blogs with higher weight are still the best channels for ranking long-tail keywords, such as Sina, NetEase, Baidu Space, etc. It can also effectively increase outreach and improve the weight of the website.
3. Baidu knows about the Q&A category, Sosou Ask, Tianya Q&A, 58.com Q&A, Sina iAsk, etc. The Q&A platform is the most effective and fastest way to rank long-tail keywords and should not be given up.
2. Friendly links
A good friendly link is an important means to increase the weight of the website, bring a large number of external links and IP traffic, and will also be beneficial to the PR value and Alexa ranking of the website.
3. Original soft-text advertisements are posted on selected sites.
Some original soft-text advertisements can not only attract people's attention, but also serve as advertisements to gain more IP and commercial benefits for the company's website. It is definitely the most efficient way to increase external links by publishing such articles to websites that are frequently crawled by search engines, such as A5, webmaster sites, and major forums and blogs with high weights.
4. Other methods
Other methods are some fringe promotion methods other than the above three methods, which can bring IP but are not black hat. For example, using existing tools to send mass messages on QQ, send mass emails, quickly reply to forums with links, and send mass messages on blogs, etc., will also bring some traffic to the website.
This article is contributed by www.mdsq.cn/webmaster !