Today, with the rapid development of informatization, whether it is a large enterprise, a small company, or a factory, basically all have their own independent websites. And many corporate websites like to use a large number of Flash and picture elements to express themselves. From a marketing perspective, this is understandable, and it is undoubtedly a beautiful enjoyment for website viewers. But from the perspective of website optimization and promotion: this is relatively unsuccessful. A corporate website must not be just a vase! The author below gives the following suggestions on how to promote corporate websites.
1. The website should try to avoid using a large number of FLASH and picture elements to express it: Here I will first make a rhetorical question. If your website uses a lot of FLASH or pictures, can your entire website be displayed in 3 seconds? If not, how many people will wait another 3 seconds? If your site is not fully displayed within 5 to 7 seconds. OK, close the browser and leave, and find another one. Anyway, you are not the only one making this product on Baidu. At this stage, using text elements on a website is the most friendly to search engines. We should use FLASH as little as possible and pay attention to adding alt attributes to pictures.
2. Website content update: Publish some of the company's new product information and industry information to your own corporate website in a timely manner. At the same time, some internal activities of the company can also be posted, of course, provided that they do not involve the company's core secrets. Where possible, ensure that the content of the website changes to the greatest extent possible. "External links are king and content is emperor", which is enough to prove the importance of website content and external links to website promotion. This is equally applicable to the promotion of corporate websites.
3. Industry promotion: Spend more than 1,000 yuan a month to hire a student from a computer school, and have her publish technical information related to your products on the company's industry website, and bring the company's website address. This will be seen by many people, including search engines such as Baidu and Google. This is a good way to increase the visibility (broadness) of the website, and it is also helpful to improve the keyword search ranking of the website.
4. Submit the URL login of the corporate website to the category directory website: Find some category directory websites with relatively high weights. The business economic directory (114 categories) is divided into industrial products, consulting services, transportation and logistics, advertising and marketing, and construction. There are 20 categories such as environment, machinery and electronics, and finance and insurance, which basically cover all enterprise types. Friends who are doing corporate website promotion can choose a suitable category and submit it. If it can be successfully included, the effect on improving the search ranking of the corporate website will be considerable. It can also obtain effective traffic from potential customers from the website and bring sales opportunities.
5. You can go to Alibaba and learn other people's methods: if others have questions, you can help answer them. Anyway, you don't lack that little time, and leave your website address and tell them if they are interested, they can take a look. . Maybe he is your potential customer; at the same time, you can also look for information about buying products like yours on Alibaba, and leave him a message online, indicating the product model and company website.
The above points are relatively rough, but I hope you can extend them to more and better promotion methods. Generally speaking: when enterprises do their own website promotion work, they will relatively lack a certain degree of professionalism. They will also lack the necessary analysis process in the early stage of online promotion, and there will be a lot of blindness. If the company does not have SEO personnel, it is recommended to consider leaving this work to a professional website promotion company.
This article is contributed by the webmaster of ( http://www.114mulu.com/shangye/ )
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