Urban websites are gaining momentum, and small companies and individual webmasters can also take a share of the pie.
As the connection between the Internet and people's lives becomes increasingly close, various types of websites emerge in endlessly. There are Internet giants that have seized one or more fields with huge market shares, and there are also Internet markets that occupy certain sub-sectors and are still very prosperous. Of course, most of the medium-sized Internet companies are various websites operated by small companies or even individuals. The bigger the market, the more practitioners there are. While the Internet is developing rapidly, various models that can be related to the Internet are being tested one by one by various people from all over the world. Regardless of success or failure, this tested market will soon It will become a Red Sea. Of course, competition in areas with a larger market share will definitely be more intense, and competitors will be stronger. Therefore, for small Internet companies or individual webmasters, operating a regional website can avoid competition with giants. The possibility of profit is greater. In fact, many small Internet companies will operate websites in categories such as community, classified information, decoration or real estate information in their own city. Although competition in some categories is also fierce, because many giants now have a large share of the Internet market in areas such as These service contents are composed of many regional sub-stations, but because they have a better understanding of local realities or are easier to operate local promotion, these small companies can often withstand the competitive pressure of giants and gain a certain market share. Based on the current situation and some personal insights in the process of operating Dalian Zhuangku.com http://dl.zhcoo.com , I wrote this article, hoping to provide some information for small companies or companies who want to build a successful city website. Personal webmaster provides assistance. Before starting this article, let us first define a city website. In this article, a city website is a type of website that targets a city or a small area. It can be a life service website or an industry website. website.
The positioning of the website must be chosen well: who should it serve and who should it receive money from?
When a website is launched, it must carefully analyze its own positioning. The positioning here includes the following aspects: service groups, service content, profit model, and how the website program realizes its own service and profit needs. In terms of service groups, the website must consider whether this group has a sufficient Internet market in this city and whether the frequency of their Internet use is enough to support the website's profitability. In terms of service content, websites need to consider whether the needs of the groups they serve can be transplanted to the Internet, whether they need to change the behavioral habits of the groups they serve, or whether there are already websites that have opened up an online market for such services. The most important thing to consider is the profit model, because this is a major matter that determines the survival of a website. Sometimes a website is popular, but in the end it is difficult to survive due to the lack of a good profit model. The website needs to figure out how to make money when it becomes popular. Is it to provide value-added services? Is it to earn advertising fees? Or is it other ways to make money?
In fact, there is no need for small Internet companies and individual webmasters to create a new model. They can consider directly intervening in regional Internet markets that have been proven to be feasible but the competition is not very fierce. For example, in the field of classified information, those giants have already told you that they serve classified information publishers and inquirers, and at the same time charge publishers a certain value-added service fee; another example is that some urban industry stations serve companies and merchants in this industry. , charging them membership fees or advertising fees. Here I would like to talk about the decoration industry in particular. I think the website I am running, Shijiazhuang Zhuangku.com http://sjz.zhcoo.com, is a decoration website. In fact, decoration can be said to be both an industry website and a lifestyle website, which is why it is unique. On the one hand, it must serve the owners, and on the other hand, it charges certain advertising fees or value-added services for decoration companies and building materials companies. cost. Such websites are now blooming everywhere. At present, except for the big giants who have deployed some decoration information portals across the country, there is no relatively mature profit model that has been proven to be right. However, it can be said that decoration websites in various cities There are countless of them, and it is becoming more and more difficult to win from them. Therefore, it is recommended that small Internet companies and individual webmasters first investigate the competitive situation of this market when getting involved in urban websites.
Website operation requires good content and promotion
A website without a good profit model will die, and no one knows it will die earlier. The main link that determines whether a website can be known and accepted by its service group is operation. Operations is one word, but it encompasses many aspects. First of all, a website must have content, and what kind of content strategy to adopt is the first key point of operation. The content strategy of a website serves both the service group and the search engines. What content should be published on the website? When should it be published? How much should be published every day? These are all things that website operators need to consider. The reason why it is said that it also serves search engines is because a website that maintains frequent updates and has a relatively stable update frequency is definitely more popular with search spiders. Secondly, how to promote a website is the most important thing. In fact, small and medium-sized Internet companies and individual webmasters generally adopt low-cost promotion methods or even free promotion methods because they are relatively weak in terms of funds and strength. In fact, since it is a city-type website, there will not be much overhead in terms of promotion costs. I won’t go into details about the commonly used promotion methods here. I will focus on what I think is the best promotion method - hype! In a city, if you can create a sensational event, then the whole city will know that your website is called What a name. For example, if a community in a city wants to be promoted, if you dare to do it, then run naked on the street carrying a flag with the website logo printed on it, and your website will become popular all of a sudden. Of course, this is a relatively extreme example, just used to prove the power of hype. In fact, many people think that it is difficult to operate a sensational hype incident. This idea is absolutely wrong. I have successfully operated two hype incidents since September last year. The first one was reported by many domestic companies. Reported and reprinted by newspapers and online media. My opinion is that as long as you dare to think and do it, promoting a website through hype is actually not that difficult.
SEO, a must-use promotion method for urban websites
The hype mentioned above is an opportunistic method, and it also carries certain risks. Many people may even cause great negative effects due to poor operation. Therefore, it is recommended that you use it with caution. However, regardless of whether you use the hype method or not, doing search engine optimization for your own website is definitely a method that everyone who is familiar with seo will not let go. Because this method can be said to be the best way to obtain traffic. So, this paragraph will focus on how to do SEO for urban websites.
When I introduced the content operation above, I mentioned something. In fact, in this paragraph, it is the so-called "content is king". Everyone actually understands that the content of a website plays a vital role in whether the website can obtain a better ranking. In the past, websites could obtain a large amount of content through direct collection, and then defraud a large amount of traffic from search engines; later, search engines improved their recognition of content, so these websites began to be pseudo-original. In recent times, there has been an endless stream of news about further improvements in search engine recognition of content, which has also put forward higher requirements for website content. Therefore, providing original content, at least original content that Baidu cannot recognize, is very important for SEO.
Having said that “content is king”, let’s talk about “external links are king”. In fact, everyone knows the importance of external links, but many people suffer from the lack of good external link resources. Then I will mainly talk about two points here, one is how to obtain good external link resources; the other is to emphasize the importance of link anchor text. There are free ways to obtain external links, and there are also ways to spend money. In fact, the current link market is quite active. Each website divides the price range based on the PR value. Generally, the monthly external link value of a PR5 website is about Around 40 yuan. In fact, if your website wants to obtain high-quality external link resources, you can consider purchasing them. On the one hand, the cost will not be too high. On the other hand, you must be careful not to upload them in a short time. If there are too many external links, it will be easily regarded as cheating by search engines, in which case all the efforts will be wasted. There are many free ways, and the most effective ones are through exchanging friendly links, or posting external links on some websites and forums. Okay, here’s how to get more external link resources. In fact, the method is very simple. You can collect the following types of websites. The first type is various classified information stations; the second type is forums where signatures can be set; the third type is blogs that will not be blocked when posting external links; the fourth type is various types of websites. Digg site; fifth, various collection folders; sixth, various question and answer websites; seventh, various encyclopedia websites; eighth, various document sharing websites; ninth, various sharing websites; if you Mastering these 9 categories of external link resources is quite powerful. Of course, collecting these resources requires you to have great execution ability.
Build confidence and strengthen execution, and there will always be gains.
At this point, this article should actually be over, but I still want to say something at the end. For small Internet companies or individual webmasters, although the policies are getting tighter and their own strength is also limited, as long as they have enough confidence in operating a website and strong execution, they can definitely create a successful city-based website. . Original creation by the webmaster of http://sjz.zhcoo.com , please indicate when reprinting!
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