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In the process of website optimization, what we are most afraid of is being demoted, because the weight of the website will directly affect the keyword ranking. Without ranking, there will be no traffic, without traffic, there will be no conversion. In the end, if there is no conversion, of course there will be no income. La. In fact, strictly speaking, there are many factors that lead to a website being demoted. Today we will talk about the reasons that lead to a website being demoted from the aspect of website design content.
1. Too many iframes, js and Flash
We know that a website with good user experience must be rich in pictures and texts. However, if the page contains too many frames such as flash, js, or iframe, it will make it difficult for search engines to crawl. Since search engines cannot yet understand flash content, and it is difficult to crawl frame content, this will lead to code that is not conducive to spider crawling on the page, and will also dilute the density of keywords in the code.
2. Lack of sitemap map
If our website has too many columns and content pages, we need to create a navigation map for spiders to see. This is the sitemap. Sitemap includes two types: html and rss. If necessary, make both types of maps and place them in the root directory. At the same time, we give the sitemap URL at the top or bottom of each page to guide spiders. Crawl.
3. Too many internal links
We all know that the page must have internal links, but too many internal links and unreasonably distributed internal links will have the opposite effect. A good page should include relevant, hotspot, recommendation, random and other sections. The number of internal links on the page should be controlled within 100, which is beneficial to both inclusion and user experience.
4. The number of content bytes is too few
Search engines require more original content on the page, but many webmasters are not able to spend too much time doing this content, so we often find that some pages have too few bytes of subject content. The danger of doing so will be that the page duplication will be too high, which may be considered the same page or similar pages.
5. alt accumulation of keywords
Since search engines cannot yet read the image content, we need to add text descriptions to the alt. The Alt description should be a smooth sentence rather than a random pile of keywords.
6. Dead links
Sometimes we have to face website revisions, so many pages are not suitable for the new site, so many webmasters may delete the original pages. Since the URLs of these pages exist in the search engine database, we need to prepare 404 pages and 404 status codes.
7. bobots.txt error
The content in robots.txt in the root directory of the website tells search engines which content is allowed to be accessed and which content is not allowed to be accessed. Many people do not pay attention to the settings of the robots file, especially some spider-blocking attributes added during site testing. If they forget to modify them when going online, it will inevitably cause difficulty in inclusion.
8. Too many ad networks
Many grassroots webmasters, especially sites that only rely on traffic to earn ad clicks, may add ads from many advertising alliances to their pages. In fact, adding too many ads will also affect the page loading speed. Moreover, many ads are also called by js, which will cause Have a negative impact on the page.
9. Website loading speed is too slow
In a previous article, I mentioned the issue of servers affecting rankings, so I won’t go into details here. In short, the stability and loading speed of the server directly affect the ranking and weight.
The above has analyzed the reasons for the downgrade of the website in terms of design content from 9 aspects. When the website is demoted, you may wish to reflect carefully according to this idea, and then make timely corrections to restore the weight. This article was originally created by Hefei Mom, the webmaster of the wrist-based electronic anti-snoring device http://www.koloyo.com . You know the copyright issue.
Thank you Hefei Mom for your contribution