"I would rather be an entrepreneurial wolf than a working dog." Many people have this idea, and opening an online store is considered to be an entrepreneurial model with a very low threshold. Nowadays, Taobao online stores are quite popular. But the ideal is full, and the reality is skinny. When an online store is opened, there are no visits and no transaction volume. Thousands of outlets are strangled in the cradle because of this. Therefore, the solution to the problem of promotion is the survival and survival of online stores. development priority. Nowadays, people are highly dependent on search engines. Many people want to optimize Taobao stores for Baidu and Google, but the ideal is also skinny. Taobao blocks Baidu, so it is impossible to optimize Baidu. As for Google, it will generally include it, but Rankings may not be there, competition for slightly more popular keywords will be greater, and Taobao store procedures may not be Google-friendly. But it is not completely impossible to use search engines to promote Taobao stores. The summary is as follows:
1. Bidding ranking
Part of the search results of Google and Baidu are paid promotions, which is bidding ranking. This is a very expensive promotion method, and it is also the fastest and most direct promotion method. It is similar to the through-train promotion on Taobao site. It is suitable for products with relatively high profits. The cost per click starts at 30 cents, but to rank high, the price needs to be much higher. Ordinary products range from a few cents to a few yuan. Usually one transaction can be made for every one hundred clicks. It is best to consider the cost before doing so. You can reduce the cost per click by optimizing keywords, advertising slogans, etc. There are a lot of such tutorials on the Internet, you can learn about them. The advantages are quick results and huge traffic, but the disadvantage is that the investment is too large.
2. Build your own website
Many large online stores will have their own official website for direct transactions, such as wheat bags and the like. However, if you want to build a website with a direct transaction function, it is not easy to maintain technically and requires dedicated management, which increases investment. But we can add a link to the Taobao store on each page, point the purchase link to the store, and conduct transactions through Taobao. As for building a website, it is very easy, just a cms system is enough. It’s just a bit troublesome to rank keywords. Although there is competition, there is still room for optimization. If you make a word, the traffic will come continuously. The advantage is that the cost is extremely low and the effect is long-lasting and stable. The disadvantage is that the effect is slow and the technology is relatively strong.
3. Blog promotion
The blog promotion mentioned here is to use blogs to rank keywords. Blogs such as Sina, NetEase, and Sohu have very high weights. Although there is not much room for internal optimization, due to their high weight and relying on external link building, it is easier to obtain good results. Ranking, but also can bring some traffic to this blog through these blog websites themselves. The advantages are zero investment, low threshold, and simple operation. The disadvantage is that the account may be banned by the official.
4. Choose a search engine friendly online store
Taobao's online store is not friendly to search engines, but Baidu itself is always friendly. Baidu's online store platform "Baidu Youah" is very friendly to search engines. However, the transaction volume of this type of website is not very high. Buyers are deeply "poisoned" by Taobao and generally trust Taobao. The solution is to add the corresponding address of the Taobao store to each product. Those who are willing to trade here will be better off, and those who are unwilling will come to Taobao. The advantage is that it is good for search engines and has room for keyword ranking. The disadvantage is that buyers do not have enough trust in this type of online store.
5. Q&A Promotion
Needless to say, many Taobao store owners are doing this, so Baidu knows that these websites are widely advertised. Many store owners use software to send mass advertisements. This kind of mass advertisement is very disgusting, and I am afraid that the effect will not be very great. It is recommended to use self-questioning and self-answering. The key is to set the keywords of the question title. Only by incorporating keywords can you get more traffic from search engines. Another problem is that none of these questions and answers can add links to Taobao stores. At this time, the above-mentioned building of websites and blogs comes in handy. It is easier to add links to websites or blogs. Many methods need to be combined. will be more effective. The advantage is that it is easy to get better keyword rankings and the traffic it brings is huge. The disadvantage is that the review is too strict and it is difficult to add links.
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Thank you levi for your contribution