I'm very happy about our cooperation, but what I want to say is, please stop worrying about SEO rankings.
I really want to know why you asked me to optimize your website. Is it just for ranking? If you think so, you are really wrong. In recent years, SEO has slowly transformed into one of the more mature online marketing technologies. The indicator for measuring search engine ranking is no longer a single ranking, but business growth, conversion rate and return on investment.
It is indeed possible to get more traffic with a high ranking, but it is difficult to say whether this traffic is suitable for you. There are often many customers like you who like to pursue short phrases but low conversion rates. Even if you spend a lot of manpower and material resources to optimize it, the return on investment is almost zero.
Focusing on this kind of phrase that is quite difficult to compete with, you may spend a lot of money in the end, but the ranking is still not optimized, and the gain outweighs the loss. Instead, I prefer to focus on a few phrases that convert more highly, giving you a higher ROI.
I know what you want: you want to rank better, get traffic, get better conversions. But if I say that I can help you achieve this goal, the only condition is to discard those keywords that you think are good. You must understand that not all keywords are suitable for your website. More often than not, these keywords have no value.
Hope you understand what I'm saying. You want to use SEO ranking to bring more traffic to your website and bring you more business, I can completely understand you. If you still insist on your point of view, you may gain temporary traffic, but later you will see your conversion rate plummet.
Maybe then you’ll start to hold yourself accountable to who is causing your conversion rate to be so low. Is it the design team? User experience team? Or the marketing team? Even the SEO team. This may not be someone else's fault, but you just chose the wrong keywords.
Find the right keywords
Generally speaking, each industry will generate thousands of keywords. After analyzing the keyword data, you will find that not all keywords are suitable for you to optimize. This principle applies equally to you and your competitors.
Finding the right keywords is a key step in SEO. Finding keywords should not just be classified by industry, but also based on your own products, services, and actual conditions. Assuming that you are a local Mandarin training institution in Hong Kong and do not provide online training, the keyword "Hong Kong Mandarin training" is much better than "Mandarin training".
Search engine optimization itself is a relatively slow Internet marketing strategy. Once we choose the wrong keywords, not counting other aspects, at least you will waste a lot of time. The best way to test this is through PPC. We can see the reaction of this keyword from the test and make adjustments in time.
We want your career to be successful, that's for sure. In the end, I still say the same thing, don’t be obsessed with rankings, focus on conversion rates. Once you agree with our point of view, we can continue to cooperate.
Learn more: How to estimate the traffic you’ll get from SEO rankings
Author: Dikgo Original address: http://www.dikgo.com/seo/665.html (leave a link for reprinting, please show mercy)
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