-
I have been involved in SEOWHY for a long time. Due to the continuous deepening of knowledge learning, a questioner has gradually turned into a question solver. Judging from the experience of answering questions for so long, it is difficult for most people to answer specific questions. Specific analysis, especially when the questioner comes up with his own website, most of the respondents answer without looking at the website, which often deviates from the actual situation of the website. Among the questioners who posted their own websites, we do not rule out some friends who are just doing external links. In fact, we can easily identify these people through long-term questioning. The problems encountered during optimization are generally those common problems. However, although the same problem appears on different websites, there will only be one answer, and what we are looking for is the answer that best solves the actual problem of the website.
Net Decoration Website Studio Feng Ling, after long-term answers, has summarized some common questions as follows:
1. Website snapshot problem
The main problems with website snapshots are stagnation and rollback. Snapshot stagnation generally occurs for the following reasons:
(1) The website will be updated with content during Baidu’s two update periods. Two major Baidu updates will have a snapshot update. When there is no content update during the period, it is easy for the snapshot to stagnate.
(2) The website is in a period of downgrade. This situation was discovered through one of my office furniture websites. The website has been in a long-term period of devaluation, and snapshots are generally not updated. However, this does not mean that the website will not have adjacent snapshots. When the content is updated and external links increase, When Baidu performs a snapshot update, the website will be updated with the snapshot, so this snapshot stagnation usually lasts within fifteen days.
(3) Duplication of content. When the website relies on collection, the snapshot will stagnate. However, when the collected content is gradually included, the website snapshot will also be updated accordingly.
(4) Stable period of website homepage. When a website is on the homepage for a long time, content collection slows down and the number of external links also slows down. At this time, the "old site" will not be able to get daily snapshots like the "new site". These snapshot updates will also be updated when Baidu updates. , the stagnation of the snapshot will not affect the keyword ranking.
Rollback of website snapshots is generally considered to be due to the following reasons:
(1) The content is highly repetitive. This kind of snapshot rollback will cause some keyword rankings to change, but when the website returns to original content or low repetition, the keywords will come up again.
(2) External reasons. Server instability, friendly links, etc. are not caused by the optimization personnel of this website.
(3) Any punishment for cheating on the website, or the website being hacked, will cause the snapshot to be rolled back.
As for other situations, they are all knowledge matters, so I won’t go into details here. It can be seen that the analysis of website snapshots still depends on the actual situation of the website to find the answer. Only in this way can the final symptoms be found.
2. Website inclusion issues
The unchanged or reduced inclusion is generally attributed to the low quality of the content, or the content is not collected. In fact, in terms of content, sometimes high-quality content may not necessarily be included. The following situations will also make the inclusion Constant and decreasing:
(1) The website is in a stable period on the homepage. The stable period of the homepage will not only slow down the snapshot update, but also slow down the inclusion. The main reason is that the weight accumulation of the website is not enough. To give a very vivid analogy: the weight of the website is a cup, and the content of the website is water. How big is it? There is a certain amount of water a cup can hold. If you want to hold a lot of water, you must have a big cup to hold it. The accumulation of weight sometimes also involves the accumulation of website building time. Only websites with high user experience for a long time will be given high weight.
(2) Baidu update. Baidu's updates will be accompanied by an increase in inclusions and a decrease in inclusions. For Baidu updates, it is generally a reorganization of the included database. The usual approach is as follows:
① Delete a large number of duplicated content. Deleting duplicate content does not mean copying the content. What it considers to be duplication sometimes includes some original content. This is because some webmasters begin to use such original content as external links after the website content has just been included. After the content is widely reprinted and spread to high-authority websites, it is easy to think that the content was first published in a high-authority place. This is why we have to remind webmasters that the content must wait until it is included, and then use this part of the content for external links after a period of time.
② Delete a large amount of non-existent content and erroneous content. This mainly occurs on websites where the website has been revised. When the website is revised, 404 is not implemented properly, or when the website is changing servers, it cannot be opened, which affects the spider's normal crawling and includes some system error content. Existing content and erroneous content are not beneficial to the website itself, and this kind of deletion is beneficial to the website. This mainly occurs in the revision of old websites. At the same time, if the domain name of the old website has been used by it, the content included in the included database needs to be comprehensively sorted, so some old content will be deleted. These contents are generally displayed on the last three pages of the included results.
3. Website external link issues
The most fundamental reason for changes in external links is that after Baidu updated the algorithm, a certain external link method was downgraded, resulting in the loss of some external links. In addition, the content for external links was deleted, or the account for external links was deleted. Blocking or deleting will lead to a decrease in external links, and this reduction in external links will eventually be reflected after Baidu updates the external links. In addition to the above questions, some webmasters will ask: I do external links every day, why do the external links remain unchanged or decrease? External links itself is a process of accumulation. Do external links every day. As long as external links are included, external links will definitely increase. Sometimes there will be a small decrease, mainly due to inaccurate display of external link results. This part The external links will be added to the final total after Baidu updates the external links. Every time the external links are updated, the webmaster will find that hundreds or thousands of external links have been added, and these external links are not created in one day. Therefore, It can be seen that external links are not as accurate and fast as the included performance.
The common problems are the ones mentioned above. These are often what some novice webmasters are most concerned about, especially when working underground with a boss who does not have a thorough understanding of optimization knowledge. He often pays more attention to these image things. In fact, We all know that these are only small and superficial parts of SEO.
If you want to find the answer to the same question, you can only combine it with the actual situation of the website, and the webmaster should also introduce his actual operation, so as to find the most accurate answer and solve the actual situation of the website as quickly as possible. I like this sentence the most and send it to all webmaster friends: There is only one truth!
Thanks to lxiaofengling for his contribution