Link building is one of the most important tools for SEO, but that doesn’t mean you should build links at all costs? Link building can take a lot of time and even money. However, there are many so-called high-quality links that are wrong. Here are some of the most common ones:
1. Check whether the backlink has the nnofollow attribute?
Maybe you are exchanging links using normal white hat tactics, but unfortunately some webmasters use deceptive tactics. The scam method is that after you exchange links with each other, he suddenly adds the nofollow attribute to your link. At this time, your link will still exist, but it has lost its role in transmitting weight.
2. Irrelevant high-quality anchor text links
Anchor text links are a very important part of external links, which is as important as the relationship between external links and SEO. However, when your website has many high PR links pointing to you, and the keywords used are other, such as: "click here", "more", etc., some words that are not related to the theme of your website, such links Not a valuable link. Therefore, when selecting text links, remember to use the target keyword as the anchor text.
3. Image links (if text links can be used, try to use text)
Sometimes when webmasters rush to add backlinks, they skip the details of adding image descriptions (i.e. anchor text). It is true that pictures can attract visitors' attention more than text and may get more clicks, but search engines cannot read picture information, and the purpose of our optimization is nothing more than to improve the ranking of website keywords.
4. ALT text description of image link
If the only way to get backlinks is through images, don’t say no. However, make sure you add an ALT text link to the image, which is the anchor text keyword. This is better than no link at all.
5. Backlinks from Different Industries
Many webmasters only care about backlinks from the same industry. This is a misunderstanding! When there are websites in related industries, you should give priority to the ones of the same type. However, if you are a rare site, it is not easy to find relevant websites. Unless your site industry is very popular, such as a dating community, there are probably hundreds or even thousands of websites that can allow you to get a backlink.
6. Number of links on the website or web page that received backlinks
Many sites only provide friendly links on the homepage, which is very important; there are also some sites that put the links at the bottom, so that there are links throughout the site. If your link is one of them, this is a great link. On the other hand, you need to see if there is a nofollow link attribute, so in fact even if there are 200 pages of links, most of which have nofollow attributes, it will not have any effect.
7. Spiders cannot crawl linked web pages
Don’t be too happy when you see a link without the nofollow attribute, which is completely legal. It may still not be a valid link. This is a link exchange issue in particular because you put a link to other sites, but the other sites don't do the same for you. This link may exist in JS or animation, or may be disabled by robots.txt. This is something search engines cannot index.
8. Purchase link
It is almost never heard that whoever buys links will hurt your ranking. However, the sites that sell links on the Internet either hide the links, that is, (black links), or they have a large number. In comparison, measure the money paid and what you get. Are the returns proportional to the returns?
9. Link to a website with poor reputation
Linking to a website with a bad reputation is the worst mistake you can make. When you link to these sites and are discovered by search engines, it means that you endorse their site, and as a result, your site will be implicated. This is why you must absolutely always check the site and link to legitimate sites.
Overall, links are very important and you should usually pay attention to what links you get. This is not a waste of time. Monitoring what is happening is more beneficial to your website operations. Of course, you can also use some convenient webmaster tools to query. This article was originally edited by Shantou SEO. Please keep the URL http://www.chinacablefitting.com/ for reprinting.
Thanks to Shantou SEO for your contribution