Marketing is a new marketing model that uses the Internet as the media, uses new ways, methods and concepts, and formulates and implements marketing activities through a series of charming online marketing plans to more effectively promote the realization of individual and organizational transaction activities. Internet marketing emerged in the 1990s and developed from the end of the 20th century to the present. Due to the development of network information technology, competition among enterprises has intensified. In order to better meet the personalized needs of customers, online marketing continues to develop.
Although many companies have slowly realized the importance of Internet marketing and are in urgent need of Internet marketing talents, Internet marketing talents are still at a primary level. To improve these talents to a higher level, more professional training is needed to truly understand There are very few well-rounded people, and most of them are in low-level, low-wage jobs. Do you have the following ten comprehensive abilities?
1. Writing skills
To have the ability to organize language, you must have certain writing skills. This is one of the necessary conditions for Internet marketers. The writing skills here do not mean how gorgeous the rhetoric must be, but at least you must explain the problem clearly and describe your product. The content and services are written clearly and attractively, stimulating customers' desire to purchase services.
2. Data collection ability
There are specialties in the industry, and each line has its own characteristics. Know yourself and your enemy, and you will never be defeated! Only by becoming familiar with your own industry can you be more confident and do things more easily. Collect your own product information and industry information, pay attention to hot topics and current events, and have it at your fingertips when you need it.
3. Have strong autonomy
What you learn on paper is ultimately shallow, and you need to be respectful when you learn about it. Only when you have personally experienced something and done it yourself will you have a deeper understanding. To understand the various issues in online marketing, ordinary experience is not enough. , you also need to do it yourself and personally participate in all aspects of the online marketing process. Only by discovering problems and solving them can we discover the techniques.
4. Master basic technical skills
A good marketer not only has good writing skills, but of course software facilities are also indispensable. He must know relevant web page production and be familiar with basic software. Although he does not need to go into any development programs, he must be able to read and understand basic codes. Especially HTML, asp, jsp, etc. You should also understand its basic meaning, and when analyzing the web page code, you can find obvious errors in it so that you can better understand and apply online marketing. Although you don’t need to do design, you still need to master basic art and have a certain aesthetic ability.
5. Resource utilization ability
It’s hard to make a meal without rice, and a successful marketing requires the best integration of resources from all aspects. These resources include funds, knowledge, information, services, etc. Funds are the most important and active marketing resources and can be used to purchase other important marketing resources, such as advertising, market research, marketing software, etc., but money is not It is omnipotent. After all, funds are limited, so we must make full use of other resources and release the maximum effect through integration.
6. Have certain communication and communication skills
In essence, the main task of Internet marketing is to use the Internet to promote the effective dissemination of marketing information and conclude transactions. Communication itself is an effective way of information dissemination. The Internet provides many communication opportunities, such as forums, Blog, post bar,. Op-eds, mailing lists, etc. all require direct participation.
8. Have a certain sense of innovation
With the increasing development of the Internet and technology, many things are changing instantly. We must not only keep pace with the times, but also have a sense of innovation. Innovation is the last word for development. Combining hot current events with the characteristics of industry products can innovate. Attract more people to participate.
9. Thinking and summarizing ability
Thought is the human soul. Think more and do more, and practice will bring you true knowledge. Only by adding your own thoughts to everything, and only by constantly summarizing, can you get twice the result with half the effort and achieve greater results. Make full use of looking, hearing, asking, and sensing.
10. Accumulation and persistence ability
If you don't accumulate steps, you can't reach a thousand miles. Everything is a step-by-step accumulation process. We all go from being incapable of surfing the Internet to being able to surf the Internet, from being ignorant of marketing to slowly understanding, recognizing, and using the resources around us to continue learning and accumulating. When the water rises, At 100 degrees, a qualitative change occurs. Another indispensable thing is persistence. Laughing at fifty steps and laughing at a hundred steps will lead to the same outcome, so we can't do this. Only by persisting and persevering will we know more and achieve better results.
The above are some of my feelings since I have been engaged in online promotion at Tuanxing Group Buying Network for several months. If there are any mistakes, please forgive me and welcome everyone to provide more guiding opinions. I know there is still a lot to learn. There is still a long way to go in the future, and there will be more problems to test me, but I will continue to work hard towards these points and strive to become a good online marketing talent. You may also want to check whether you have the above abilities and then target them. Recharge your shortcomings quickly. No matter how hard you work, you will gain something. I believe that as long as we work hard, we will definitely gain something. Let's work together!
The personal space of the author Purple Angel