1. Search engine tools to understand the number of included domain names.
Search the keywords represented by your domain name on Google or Baidu to understand the number of included web pages. Many rice farmers will do this work, but in fact most rice farmers do not understand the meaning of this number for the domain name, and often it is If the search volume is large, you will be complacent; if the search volume is small, you will be dejected. The large search volume reflects that a keyword has a lot of network information and network resources, and it is easy to use ready-made information and resources to build a website, so there may be many webmasters in need, and it also reflects people's attention to the word from one side. , but what really reflects people’s attention to a keyword should be——
It is recommended to use the domain name scoring tool of www.findname.cn to query Google PageRank, Google and Baidu inclusion status in batches. The download address of the tool software is www.findname.cn/download.php, or download from Baidu Sky Software Station http: //www.skycn.com/soft/54498.html
2. Index tool to understand the degree of attention of a domain name.
To understand the attention index of a domain name, there are two important reference tools:
Google Trends:
http://www.google.com/trends?hl=zh-CN
Baidu Index:
http://index.baidu.com/
Google Trends allows you to see trends for keywords with a small amount of traffic, including which country and city are most concerned about this keyword. The Baidu index only displays some keywords as needed. If it feels that there are many keywords that have no commercial value, the index will not be displayed even if the attention is high.
Baidu Trending List:
http://top.baidu.com
Google Hot List:
http://www.google.cn/rebang
There are also two tools that can understand the daily search volume of your domain name, which is an important reference for the public's attention to this keyword:
Baidu hot zone:
http://f.baidu.com/fs/inquire/price.php
Google Keyword Tool:
https://adwords.google.com/select/KeywordToolExternal
In addition to understanding the monthly search volume of your domain name, the Google Keyword Tool is also a very powerful tool for judging the commercial value of the domain name——
3. Commercial value analysis tools to understand the commercial value of domain names.
With the Google keyword tool mentioned above, you can understand the advertiser competition level for the keywords represented by your domain name, the average price per click, search volume trends, and the specific time when the highest search volume occurs.
The level of advertiser competition, the attention that advertisers pay to that term, who may be the actual users of your domain name, what we call endpoints. The average price per click needs to be selected from the "Select columns to display" drop-down menu on the Google Keyword Tool search results page. This price should be the price of the actual ad click for the keyword. , is an important reference for the practical value of domain names. There are many keywords, especially some professional words that we don’t come into contact with much in our daily lives. The number of search pages may not be large, or the monthly search volume is very small, but end users are highly competitive and are willing to pay a high price to buy advertising space. , such a domain name is likely to be more valuable than the domain names of our common vocabulary.
The search volume trend and the specific time of the highest search volume can be used to analyze whether a keyword is just a comet keyword that is hot for a while, and whether it has the possibility and application value of being popular again in the future.
Another important function of the Google Keyword Tool is to make references for related vocabulary, which is also very helpful for your domain name registration. For example, if I want to register a travel domain name, I can enter several travel keywords into the search. You can learn from it which words others are paying attention to, business competition is also fierce, and the price of advertising clicks is very high. Using these words to register a domain name is at least a hundred times more creative than your own.
Baidu also has a tool that is essential for business value analysis, and that is the Baidu promotion platform:
http://www2.baidu.com/inquire/price.php
Here you can know all the merchants ranking a keyword on Baidu, as well as the purchase price, so that we can intuitively understand the merchants' demand for this vocabulary.
4. News search to understand the attention of traditional media.
Although we have entered the Internet age, most ordinary people still do not go online. The media closest to the general public are traditional newspapers and periodicals, and the main source of more serious and credible news on the Internet is still traditional media. Therefore, from news searches It is necessary to understand the attention of your keywords. There are many words. If the number of web pages indexed by search engines is large, but the media attention is very small, then it is necessary to understand the reason. Baidu Index and Google Trends both have media attention. You can also find out specifically from news searches which news your domain name has appeared in. This can also broaden your thinking and expand the application scope of your domain name.
Baidu News:
http://news.baidu.com/
Google News
http://news.google.cn/
5. Dictionary tool to gain an in-depth understanding of the meaning of domain names.
Many people in Minong are using Google’s language tools:
http://translate.google.cn/
This tool has a very good function, that is, some of the new words it translates are more in line with the current reality of English-speaking countries than many domestic dictionaries, and there are also search links to guide you to the web pages where these words appear, so that you can learn more about them. Vocabulary-related situations are helpful for Minong to accurately form words, such as swine flu. Many Chinese people will naturally translate it as pig flu, but in fact the more accurate word is Swine flu.
Baidu Encyclopedia:
http://baike.baidu.com/
It is another tool for us to understand vocabulary. Many new words, old words and uncommon words may find explanations here. This is the place to find new words to register a domain name. Moreover, if you have a correct understanding of the vocabulary represented by your domain name and whether this vocabulary is available on Baidu Encyclopedia, you can also publish your entry on it to let more people know. Many people can understand it.
6. Online stores are a paradise for understanding product vocabulary.
Although they are not tools, I use shopping malls such as Baidu Youa and Taobao as a tool to understand product domain names. There are many product names. Although the daily search volume by users and the number of search engine inclusions are not very large, there are many products being bought and sold in online stores, and there are many types. The market for this name and vocabulary is huge, and such vocabulary is worth having. of. Therefore, product domain names should focus on shopping malls and b2b platforms rather than just search engines.
Baidu Youah’s URL is:
http://youa.baidu.com/