I have been working on the website for two years. I have been working on a hospital marketing website and have summarized some experience in building websites. Today I would like to share with new webmasters who have just started building websites some experience on how to avoid misunderstandings about external links in the early stages of a new website. As long as you know what not to do, you will not be invited into the sandbox by Baidu. To endure the pain for 2 months.
In the past two years, China's private hospitals have developed very fast, and there is a huge demand for website construction and marketing personnel. Many of my colleagues have gone out to serve as network supervisors. Some have done a good job, but others have made many mistakes in the early stages of building the website due to lack of experience. Below we will analyze the most common mistakes that new websites often make when building external links. We hope it will be helpful to new webmasters who have just entered the industry.
1. Knowing what is happening but not knowing why, blindly posting external links
At the same time, I went to work as a network director in a dermatology hospital. He made a work plan for me to see and asked me to check it. He said that this was a website construction plan for the boss to see. I saw that he wrote two parts. The first part is the early website architecture and content construction; the second part is the promotion system construction. The writing was very detailed and ambitious. It said that the IP address should be 500 in the first month and the external links should reach 2000. When I saw this, I told him that it is best not to send someone to do external work in the first month. chain. In this way, it is easy for Baidu to discover that you are cheating, and it is easy to be invited into the sandbox. I didn't explain it to him in detail at the time. I guess he didn't pay attention to it because they have a lot of people. There are 15 people in the network department and he arranged 10 people to work on the website. , 5 people are dedicated to promoting it, and the intensity is very strong.
2. External link cheating is discovered and the website’s inclusion is stopped.
Two weeks later, my friend told me that his website was included in Baidu. Once it was released, it had more than 500 pages and 400 external links. I was very happy at the time. It seems that there are many people who make a difference. Content external links are easy to create. However, I am still a little worried. A website that has just been established for one month has 400 external links, which seems a bit dangerous. Sure enough, another three weeks later, my friend invited me to drink tea and complained that Baidu's inclusion had stopped, snapshots were no longer updated, and both inclusion and external links had dropped to single digits. He asked me what was going on.
3. Early promotion showed obvious signs of excessive cheating
After communicating with him, I discovered that because they had no experience, most of their external links were posted on classified information and blogs. With 5 promoters, each of them promoted 80 items per day, which was quite stressful. Therefore, the quality is not guaranteed. Everyone is just trying to complete the task, so one account posts more than 10 pieces of classified information, almost all of which are posted in categories and blogs. I have done promotion, and I naturally know that these two categories are the best to promote. However, once the amount is too large, it will be easily discovered by Baidu. If you activate the natural external link recognition, you will find out whether you have cheated.
4. Doing external links is cheating and must be disguised as natural.
After my advice, my friend seemed to understand. He originally thought that doing external links was a legitimate thing, but he didn't expect that there were so many problems. Only then did he regret that he didn't study hard and was too busy chasing girls. . In fact, the mistakes he made are common to many new webmasters. Because they did not understand the true meaning of external links, they blindly used software to send a large number of external links. As a result, they were quickly harmed by Baidu. This must be noted. The external links must be natural and must be available everywhere. The links cannot have rules. Once the external links follow the rules, they will be over. The internal links of the website must be regular, but the external links must not be regular. Only irregularities are close to natural links.
5. Summarize experience and start over
Because I haven't looked good for 2 months in a row, my friend was fired by his boss. This position is not easy to get. Although you can earn more than 8,000 yuan a month, if you can't handle it for others, how can they hand over this team to you? Here you go. There is no way, I have to learn my lesson and start over again, because my brother is going to Tianjin now. Having learned the lesson from last time, in the first month of his plan, he assigned only one person to work on external links, while the others concentrated on content construction.
I hope this story of my friend can be helpful to everyone. Remember, doing external links is cheating. It must be natural and natural, and don’t let Baidu see it. Finally, I will give you a link to my website (Bsooo.net http://www.bsooo.net/ ). It is not easy to write an article, so please bear with me.
Thanks to Bishuo Slimming Network for your contribution