I wrote an article a few days ago "How much do you know about the core competitiveness of SEO?". The main reason for writing this article is a small review of having been doing SEO for so long or a reflection on myself. , many things are done too blindly, and the essence of the matter is not seen clearly. However, recently I have also read a lot of information about the principles of search engines, and I want to re-examine SEO from some essential principles of search engines. Remember that I have just come into contact with SEO. I also wrote an article about the principles of search engines: A must-read for SEO novices, and the working principles of search engines. However, what I want to share with you now is an article about "the ranking of search engine results is ultimately faced by users." Of course, from the basic technology of search engines, it includes three aspects: crawling, indexing, and sorting.
Before doing this, let’s ask a key question: What is the ranking of search engine results? Who will the search engine ultimately face? When weight meets user experience, who will give way?
Sorting refers to the order in which search results are sorted. Most people have a preconceived view that web pages with high weight must be ranked at the front of the search results. We cannot say that this statement is correct or wrong. We can only say that this statement is not comprehensive enough.
Let’s look at the first situation first: two articles with the same content
Maybe many friends will encounter such a situation. When they have written an original article, they first publish it on their own blog and have it included. Websites with high website weight reprint it, and the results can be well included, and the speed of inclusion is very fast. However, when you search for this article, your blog website is usually ranked behind those high-weight websites.
In this case, the same article is published on different websites. Weight is one of the extremely important influencing factors, and the inclusion is also very fast. This article on the website with high weight has more advantages in ranking.
Okay, what tips can this give us for our promotion? Is weight important? How can we make use of these high-weight websites?
Another situation is: two web pages with different content
To give a simple example, when a user enters the keyword KeyWord1+Keyword2, this means that Keyword1 and Keyword2 are jointly searched, which is an "AND" relationship. That is to say, the search results must contain both Keyword1 and Keyword2. Let's take this example There is a web page A, where Keyword1 and Keyword2 appear at the same time, and they appear 5 times in total, which is very natural; there is also a web page B, where only the keyword Keyword2 appears, and it only appears 2 times. Okay, if we have We clearly know that the weight of web page B is higher than the weight of web page A. However, according to what we generally think of as high weight, web page B is ranked first. Okay, now comes the question. Ranking can be affected by many factors, and weight is one of the very important factors. So when we want to consider user experience, just look at it directly from the perspective of search engines, which web page is the most important one? What do users want most? Web page A? Web page B? Obviously web page A is more in line with user searches.
This situation shows that, first, weight is one of the very important factors that affects ranking; second, ranking is a calculation that combines various factors; third, what search engines ultimately face are users, and what is in line with the user experience is the most essential ranking; fourth, when we do SEO, we are not just doing rankings. Search engines need user experience, and our website also needs user experience. Only in this way can we stick to the target line, not to mention that weight cannot be cultivated in a day or two. Yes, now every step is done to improve the user experience and the weight is gradually increased, then the website will develop more healthily.
That’s all for today. The analysis is not very comprehensive, but I hope it can leave readers with more thoughts. A life full of thinking is a life with more wisdom and progress.
Author of this article: Mo Yangzi, copyright of Zhuhai Qixiang Printing Supplies Network ( www.28qx.com ), please keep it for reprinting!
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