1. Use of independent domain names.
I believe that the vast majority of businesses and individual webmasters are aware of the importance of independent domain names. In fact, at the beginning of the birth of the Internet, some companies provided free space and second-level domain names. These services still exist, but almost no companies will choose such free URLs.
For a website that really wants to make a difference on the Internet, the risk of using someone else's URL is huge. Once something goes wrong with the service provider, you will be out of luck. Therefore, whether you are a business or an individual, if you want to grow on the Internet, an independent domain name is a must.
2. The length of the domain name.
The domain name should not be too long. A domain name that is too long will make it difficult for visitors to remember you. Currently, the domain names used by relatively well-known large companies are short, concise and easy to remember, such as baidu.com (Baidu); google.com (Google).
3. Chinese and English domain names
The current domain name system mainly uses English letters and numbers. However, given that domestic users are unfamiliar with English words, it is still suitable for Chinese websites to choose some short and easy-to-remember pinyin domain names or homophonic domain names.
For example, tianya.com (Tianya); mop.com (Maopu); vanke.com (Vanke)
You can also choose some homophonic numbers as domain names, which are novel and interesting and help users remember the website.
Such as: 58.com (58 city); tui18.com (push); u17.com (demon spirit); 56dodo.com (logistics a lot) and so on.
4. Use of hyphens
When an enterprise faces the situation that the domain name it wants to use has been registered, it can consider adding hyphens to the words. Such as net-SEO.com, seo-help.com and so on. Containing 1-2 hyphens in the domain name has little impact on the user experience. Sometimes the effect may be better, because the appearance of hyphens allows users to accurately determine how many words there are. However, it is not advisable to use it more often, because the use of hyphens can easily remind people of garbage dumps and will have a negative impact on the website brand. It is not recommended to use it unless it is a last resort.
5. Implantation of keywords
Containing keywords in the domain name will have a certain impact on the weight of the website, which is more applicable to SEO sites. For example, ctoseo.com, seowhy.com, etc. But generally speaking, it doesn’t mean much if English keywords are included in Chinese website domain names, and most of the English keywords with typical meanings have been registered.
When there is no way to implant keywords, the webmaster may wish to open up his mind and consider how to connect the domain name with the company's own products, services, brands, and culture. The most typical ones are baidu.com, tianya.com, and mayi. .com (Ant Network) and so on. These websites not only use the brand itself as the domain name, but more importantly, it expresses a spiritual meaning. For example, Baidu's "Look for others in the crowd on thousands of Baidu", Tianya's "There are close friends in the sea, and the world is like a neighbor"; the gregariousness and grassroots nature of Ant.com, etc. It shows a strong cultural and artistic atmosphere.
6. Selection of domain name suffix
Nowadays, there are many domain name suffixes that can be used, such as .com/.net/.org/.cn/.com.cn, etc., plus domain names for each country, there are hundreds of types. But which one is the best? The first choice for websites is .com. .com has the oldest experience and is the most used by users. If possible, choose .com as your domain name suffix.
7. Create a brand.
Generally speaking, whether it is domestic or international, the big brands that can be named are self-created words that have nothing to do with products or industries. For example, Canon has nothing to do with cameras; KFC has nothing to do with hamburgers; Coca-Cola has nothing to do with drinks. Before the birth of Coca-Cola, there was no such drink as Coke; Adidas has nothing to do with sports and footwear. The same is true on the Internet. Search engine sites such as Google, Yahoo, Baidu, etc., before they became famous, these three words had nothing to do with search. No one goes to search.com to search for something; no one goes back to books.com to buy books. The largest online bookstore is amazon.com, etc. There are countless such examples. From these examples, we can conclude a rule: to create a brand, we must abandon an industry and create a loud word ourselves.
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