Nowadays, more and more individual webmasters are involved in local portals, and even some county-level portals have begun to flourish. Of course, there are mixed results, some are doing very well, and some are like upgraded versions of garbage dumps. Why are everyone so keen on local portals? What exactly is the appeal of local portals? The author will share some of his own opinions on this. Please correct me if there are any shortcomings.
1. Large content span and large traffic base. As you can see from the column structure of local portals, there are no fewer than 200 columns, large or small. Central and local; international and domestic; current affairs and gossip; games and entertainment. In short, any small column taken alone can make a very large column. In short, what the webmaster wants is this effect. Through the independent method of local portals, combined with the weight advantages of local portals, the content span must be maximized. Regarding traffic, obviously, with so many columns, it is not necessarily required that every column can be outstanding, but for search engines, there are always hits. Also for local users, there is so much content that can always meet your needs. If you are not running a local portal, if you are on so many columns, it is very likely that you will be judged as a garbage dump. From this point of view, the difference between local portals and garbage dumps is only one Title.
2. Easy to create high weight. Once a local portal is operational, its weight will definitely be high no matter what the traffic is. Search engines like the friend links of websites of administrative agencies at all levels and the friend links of various local portals. At the same time, as the webmaster of a local portal, when I go out to find people to be friends with, my waist should be straighter and my tone of voice should be higher. Why? Because I am not a garbage dump, I am a portal, even though it is local. After time accumulation, the higher weight and the content volume of tens or millions will make it impossible even if the traffic does not increase. Many webmasters who entered local portals had this idea from the beginning.
3. Traffic is easy to monetize and business models are easy to change. Naturally, a high-traffic website will have abundant cash flow, and ads will be everywhere, including pop-ups and video ads. In the early stages of building a website, you can monetize such traffic and quickly accumulate original capital. If the website owner operates it well, expands it, formalizes it, and operates it as a team and company, it can be quickly bleached and the business model transformed. For example, develop local forums, build shopping malls, do group buying, and advertise local specialty stores, etc. Who can hold you accountable for your "original sin"?
4. It is easy to create a brand and become famous. I have to admit that there are some individual webmasters with a lot of traffic and cash in the Internet circle. It may be a group of websites, it may be due to the accumulation of many websites over a long period of time, or it may be due to the type of website that is not available. , many webmasters and websites are not well-known, and are rarely understood by people in the webmaster circle. But for local portal webmasters, this is different. Local portals can have very little traffic, but it is definitely easy to build a brand and become famous. From the perspective of the large industry and environment, all aspects of local portals and industries recognize local portal websites. This makes many other types of webmasters jealous, which is why so many webmasters favor them. Local portal. After all, the current society does not recognize webmasters enough.
5. Conducive to developing personal connections. Whether it is Baidu, DZ or Alibaba, we all hope that everyone can plug into local communities and local websites. The information conveyed by each person and each organization represents his position and interests. However, they do often hold local website activities. As a local portal webmaster, in the process of participating, you will naturally come into contact with many powerful people, either the person in charge of this organization or the director of some company. Even if these connections cannot help your career temporarily, there is no guarantee that these connections will not bring you benefits and benefits in the future. Only the success of personal connections can lead to personal success, which may be an advantage that other types of webmasters cannot match.
If you look at some of the views described above, you may think that they are an upgraded version of the garbage station. It may just be the phenomenon that the author sees some quick success. After all, there are still many good local portals being developed and constructed. The author is still very optimistic about the development trend of local portals. As an individual webmaster, if there is no better operating project at present, you might as well consider local portals. At the same time, webmasters from some local portals are also welcome to share more experiences and insights, and provide some guidance and suggestions for webmaster friends who are interested in joining. The copyright of this article belongs to the webmaster of www.3ppt.com , a home of IT practitioners. You are welcome to reprint. Please indicate the source.
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