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Nowadays, more and more local portals and industry vertical stations are springing up like mushrooms after a rain. No matter how small the population in the area is, you can always find the corresponding portal. But many times, whether an individual or an enterprise wants to make a website, it is necessary to make a profit. An unprofitable portal not only has no development prospects, but also does not exist for a long time. It is often lively at the beginning, lonely in the middle, and has a tragic ending. The builder of the website invested a lot of manpower, material and financial resources but ended up with nothing. Therefore, the profit model of local portal websites has become a matter of concern to everyone. Today I will explain to you in detail how to maximize the development of website resources and obtain the greatest profit points through the following aspects.
First: For any website, whether it is a local portal or an industry website, you must first establish your target group. This should be considered at the beginning of building the website. Many friends may ask, what’s so good about this? Of course they are white-collar workers, the main force between the ages of 20 and 40? But you have to know that now everyone has set their goals within this range, so the competition will be very fierce. Will there be better results if we find a unique approach? For example, wouldn't Shanghai's Laolianren website also make a lot of money if it targets elderly people? Therefore, in the early stages of website construction, you should choose your own target group. Especially for local portal websites, the population distribution, age distribution, education level, and interests and hobbies of your area need to be considered. Therefore, only after determining your unique target group can you focus on deploying your own profit points.
Second: Reasonably arrange and set up the columns of the website. If a website is a person's face, then the column is a person's facial features. How the facial features match determines the appearance of a person's face. Similarly, how website columns are set up is also related to the fate of a website, especially a local portal website. Local portals depend on the preferences of the local people. For example, in Northeast China where Errenzhuan is a hot spot, the website can set up a special Errenzhuan appreciation community. If the website is aimed at young people born in the 90s, then it can put more HipPOP videos. Because only if the local network name is logged in more times, your website will have corresponding specific commercial value. The most common sources of local people's online inquiries are second-hand information, telephone information of various local state agencies and service industries, business promotion information, and real estate-related information. Of course, marriage and dating are also a popular topic. Therefore, when setting up website columns, you must fully grasp the local hot spots, set these hot information on the homepage of your website to catch the attention of the user group immediately, and prepare for the subsequent cultivation of a fixed group of netizens.
Third: You must establish the profit direction of your website in advance. There are many webmasters who always like to take one step at a time. Without long-term planning, they always think that they must first get the traffic to the website, and then the profits will naturally come when the traffic increases. Although this idea is correct, if a website wants to develop and grow, it must figure out the corresponding profit points at the beginning of the website opening.
Online advertising: Online advertising is the most common profit point, but some portals may not be able to attract large amounts of advertising funds because the area is relatively small and the restrictions are relatively high, so you can target some of the larger local areas. Among the corporate units, you can proactively contact them to obtain more cooperation opportunities. Don't limit your sights to online advertising alliances.
Overall contracting of channel columns: For example, the website has a wedding ring column that introduces the dating information of local men and women. Then such a channel can find a relatively well-known local wedding ring agency, and everyone can cooperate with each other to contract to each other through naming rights. You only need to be responsible for the backend procedures and teach them how to update the content in the column, and let them complete other activities themselves. In this way, they can get a lot of naming contract fees. It can also enrich the content of the website without having to maintain it yourself. It’s really a pleasure to have so many sentences!
The spontaneous needs of netizens: This part is usually ignored by many people. In other words, as a local portal, people in this area will have various needs. How to convert these needs into a steady stream of wealth? For example, a netizen wants to publish his confession to his girlfriend on the website, or he wants to wish his parents a happy birthday through the website. Or a company wants to promote a new product or service locally, but does not want to appear in the name of the company. I want to do some soft advertising and so on. These demands may seem trivial, but when they add up, they will become one of the important profit points for the website.
Fourth: We feel that in order to build a local portal website into a website with a certain profit model, we must develop our own thinking model. We cannot let existing rules and regulations tie our hands and feet. For example, if it is a website, it will know merchant franchise fees, merchant joint discount membership card sales revenue, page advertising fees, advertising alliance revenue, and VIP membership fees. These income models are the result of everyone’s long-term experience. But it's not the only model. As a webmaster or website manager. You must be attentive, careful and patient to observe the ever-changing Internet market. If you can't create popularity, then at least you have to be in front of most websites. For example, take the toilet door incident in the previous stage. If you start to follow up on her related content after everyone is crazy about it, it will be too late. It is best to take advantage of a certain network hotspot when it first breaks out, and combine it with the characteristics of your own website if it is reasonable and legal. Leverage your efforts to maximize the profit model of the website. Only in this way can you truly make your website come alive and make money.
The above four points are some of my experiences. I hope it can bring some help to everyone. I also hope that if you have any good opinions and suggestions, you can leave a message on our website. We always believe that everyone helps everyone and we are one family!
Contributed by: Suzhou Building Materials, Decoration and Real Estate Network ( http://www.house521.com )
Thanks to Suzhou Building Materials Decoration Network for your contribution