I heard from many friends that Baidu bidding loses money too quickly. In just one hour, five or six hundred dollars disappeared. I have said before that the key to Baidu bidding lies in the selection of creativity and keywords. In addition, if you want to truly reduce Baidu costs, you must start from reality: be more diligent.
Can Baidu promotion costs be reduced by being more diligent? What kind of diligent method? Now let me tell you my experience of Baidu bidding in the past three years: there are three main aspects.
1. Keywords and creativity
I also said last time that only when the keywords and creativity are good and the quality is high can a good promotion link be reflected, and the price will naturally be reduced. Mainly from optimizing and rationalizing the account structure as much as possiblere-writing highly attractive creative ideaschoosing the appropriate display URLchoosing keywords that are more specific and have more obvious business intentions.
2. During the promotion period
If you promote for long enough, you will find that the search volume and search time of each industry are fixed. In other words, which time period has high traffic and which time period has high customer quality can be analyzed using one or two months of data. It depends on whether you have such a keen eye. Take the promotion of L-carnitine as an example. From my personal observation, as long as it is a popular product, there is basically no time period to distinguish between high and low, but there is still a difference. The main difference lies in the transaction, that is What is the quality of the traffic? It can be roughly divided into six time periods: between 8:00 and 9:30 in the morning, the traffic is average and the customer transaction rate is average, mainly for office workers who go to work at 8:00, and between 9:30 and 12:00 in the morning, the peak traffic period 1. The transaction rate is about 30%. 12:00-14:00 The traffic is high and the success rate is reduced. The reason is that many people are resting, eating, etc., and do not have enough desire to browse. At most, you should learn about it first, and 1% may bookmark and remember your website. . Between 14:00 and 17:00, traffic increases and transactions peak. Most office workers are busy in the afternoon and have time to calm down to browse and purchase. I have a strong desire, I'm about to get off work, and I'm pressed for time. 17:00-19:30 The traffic is very low and the transactions are very few. They are all going home and eating. Very few people browse, at most they are migrant workers and students. 19:30-23:30 It is the peak period of traffic and transaction rate. I have plenty of time in the evening and I know more. I can calm down and chat with you. Most of the traffic at this time is of desire. It depends on how you grasp it. . Of course, this time period is only for products such as slimming and breast enhancement. Everyone should conduct analysis according to each industry.
3. The secret of upper and lower advertising
What's the secret about placing ads? If you have money, you can put it up. If you don't, you can put it down. It's set by the system. Many people should think that there is no big problem. If you think this way, you are totally wrong. I tested it for about a month and it saved me tens of thousands of dollars by relying on ads. Let me tell you how to implement it specifically: First, determine the peak traffic period of each time period, and adjust the price to an appropriate price half an hour before the peak traffic period to ensure that there is enough traffic. When the peak period is reached, , judging from the platform or other statistical codes, if the traffic increases significantly, the price will be lowered immediately. After a few minutes, you will find that the increased traffic is much better, and the money will definitely go faster than before. Much less. Why is this happening? First of all, if you are ranked third and you change the price to a lower price, the system will record your click price in real time, but its ranking is cached to a certain extent, and it will automatically reset after a few minutes. Ranked. In other words, take advantage of high rankings and spend less money on clicks. Of course, this time period is suitable for once every half an hour. If the time period is too short or too many times, the system will always know.
In general, if you work hard, do everything you have to do, and then spend some time every day to adjust the ads up or down, you can easily reduce advertising costs. The products I have on have too much traffic, almost 100,000 a month. In terms of advertising fees, I can save about ten thousand or twenty thousand a month. If you think it's impossible, you can try it first. If the system is too powerful, there will always be some unknown loopholes! This article was first published exclusively by Zhang Yucheng at http://www.tingmeineiyixiu.com . Please indicate the source when reprinting.
Thanks to zhangyucheng for his contribution