In the first three sections, we analyzed how to optimize search engines, and discussed in detail: the reorganization and screening of website keywords, the importance and writing of web page tags, and the factors that affect rankings in terms of content themes. In this chapter we discuss how to choose a qualified server. Neglecting to choose a qualified server will cause unpredictable consequences: at least the ranking will drop, the effort will be half the result, and at the worst, the website will be K. Therefore, the choice of server is very important for the website itself, the search engine or the users. How to choose a satisfactory server at a reasonable price is analyzed below:
There are currently three types of server choices: virtual hosting, VPS, and independent hosting, each of which has different positioning for different user groups. Regardless of the differences between the two, let’s first analyze how to choose a good server.
1: Confirm the location of the server
Generally speaking, servers placed in first-tier cities such as Shanghai, Guangdong, and Beijing are relatively good, followed by other domestic locations. Judging from the current situation, many webmasters choose to send servers abroad, but sending servers abroad is not a last resort option because it is very bad for Chinese search engines. It’s impossible for spiders to go abroad and index your website across several continents every day, right?
Two: Confirm the server IP address
The first thing to check is how many websites exist under the IP. What we want to choose is a server with a small number of websites under the same IP. Generally, if the number of websites under the same IP reaches more than 100, it is best not to choose it. To put it bluntly, the forest is big and there are all kinds of birds. It’s hard to guarantee that there are no websites that have been demoted or blocked. Maybe even if the IP is blocked, what website will be there? As for determining how many websites there are under the IP, you can check it on Baidu or use webmaster tools. After finding a detailed website, you can test and analyze the weight and ranking of the website to see if the IP has been demoted by search engines.
Three: Confirm the scale of IDC service provider
Why do you need to confirm the scale of the service provider? If the service provider is large, it will have a certain guarantee in terms of technology and strength. The most important thing is credibility. Nowadays, many service providers are just personal VPS agents. How much credibility does a person have, no matter how skilled he is? Neither the security of the server nor the security of the data are necessarily immune to infringement. At least the big service providers won't covet your website's data, and won't take your data out with the title "So-and-so website source code data is for sale." Now do you know the source of these things? Of course, let’s not care about whether someone is trying to sell your data. In terms of maintenance of server technology, individuals or small service providers cannot compare with regular large service providers. Webmasters should not covet the so-called sponsorship space. Saving money for a while will regret it for a lifetime. There is no free lunch in the world.
Four: Test space speed and stability
Speed and stability are the most important when choosing a server. Many webmasters have not tested it, and there are many webmasters who regret it after buying it. How to test the speed and stability of the space? Find a few friends in different regions and different networks to help you test the IP for a long time. (Start-Run-CMD-ping IP address or ping ip address-t)
Five: Is the space function perfect?
1. First of all, the security of the server is very important. Sometimes the website is illegally invaded, destroyed data, or mounted, and all efforts are wasted and in vain.
2. The second is the server configuration issue: whether it supports various programs or languages, such as PHP, MySQL, many spaces only support asp, access, many IDC or simply HTML static does not support it, and you need to increase the price to upgrade, so still It is better to look for other IDCs, because similar IDCs at least support HTML.
3. Don’t believe the so-called no limit on IIS, no limit on monthly traffic, and no limit on CPU usage. Such service providers are often garbage service providers, or they are scammers. There are not so many bargains in the world waiting for you to pick them up. If there were any, they would have been snatched up long ago, so why is it your turn? . Choose a server based on the traffic of your website. For example, a website with a daily IP of 100,000 should choose a dual-core 2GB memory server. If the bandwidth and server resources are insufficient, the consequences will be serious.
Six: Choose a network operator
Before we mentioned confirming the IDC service provider, here we also need to choose who the network operator is. Is it a telecommunications line or China Unicom? If you have enough funds, it is recommended to choose a double line to avoid IP problems and spiders cannot find your website. If you take a step back, it is recommended to choose telecommunications lines, because everyone knows that China Telecom is faster than China Unicom and has a large market share.
Summary: The choice of space service provider is related to the recognition of the website by search engines and users. Search engine optimization must be done in all aspects, so it is always wrong to be cautious. This article was originally published by Binary Network www.dianhua400.org and was first published in A5 format.
Search Engine Optimization Strategy (3): Five Factors Affecting Website Ranking
Author binary network personal space