The website title is very important for a website. Whether it is for search engines, user experience and SEO, the title writing of the website affects everything. Modifying the website title is actually a very common thing. At the beginning, when the title you set reaches a certain level and cannot meet certain factors, you may adjust and modify the title. Yousai SEO today will talk about several ways to modify the website title and the harm it causes to the website:
First: Replace keywords
It may be that some of the current keywords in your website title cannot satisfy your clicks and traffic, so you want to reselect keywords to replace the previous website title. The consequences of such a direct replacement of the website title are the most serious. Generally speaking, if you change keywords today, the website may respond the next day, and the existing keyword rankings will drop very sharply, even after ranking 100.
Search engines will attach great importance to the keywords that replace the website title in this way. Not only will the ranking drop, but the snapshot may not be updated. Therefore, replacing the website title and resetting it is a very dangerous approach. You must not try it easily unless it is a last resort.
Second: Delete keywords
The plan cannot keep up with changes. Some core keywords set at the beginning may need to be deleted due to later business changes. Such deleted keywords are still tolerable to search engines and will not affect existing ones. How much harm does core keyword ranking cause.
Third: Add relevant keywords
Deleting keywords has little impact, so what about adding keywords? Add relevant keywords. There should be no danger of the website losing authority. As long as it is not added too much, for example, if your website only has two keywords and you want to add one more, the risk should be very small! If you add it all at once With so many words listed, it is unrealistic to get search engines to recognize them without lowering their authority.
Fourth: Add irrelevant keywords
If you add irrelevant keywords and add relevant keywords above, the coefficient of being demoted will definitely be greater! Because the keywords you added do not match the content of the website! This situation is not impossible, because many webmasters Friends like to joke about search engines. When I see a popular keyword, I want to add it to my website to get more traffic. In fact, this approach is completely inconsistent with the optimization principles of SEO!
There are still differences between the old site and the new site when modifying the website title. Modifying the new site may slow down your snapshots or demote your rights and cause your hair to be plucked. However, the impact on the old site will not be too great, as long as you "fine-tune" it. Reasonable, it may also help your website’s ranking!
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