If we know the ranking algorithm of search engines, we will clearly know the factors that affect the ranking of websites in search engines. However, it is a pity that the ranking algorithm of search engines is not disclosed to the public. We don’t need to know the specific algorithm, because search engines will often update their ranking algorithms. And as long as we know that there are basically no rules, there will be no big problem.
The factors that affect search engines can be divided into factors internal to the website and factors external to the website.
The factors within the website can be divided into visible elements and invisible elements on the web page.
Visible elements on the web page
1. The title of the page
The title tag of each web page is a very important HTML tag, which has a very high weight in search engine rankings. Therefore, optimizing the title of the page is one of the most important factors in SEO. It not only affects search engine rankings, but also increases user clicks on the web page.
2. Headers in web pages
The header in the web page, in the HTML tags, is the six tags from H1 to H6. Among them, H1 has the highest weight, and the weight decreases as it goes forward. Therefore, placing the most important keywords in the web page in H1 will directly affect the ranking of the web page in the search engine.
3. The content of the web page
It is understandable that the content of a web page is very important to this web page. Not only do users attach great importance to the content of web pages, but so do our search engines. Because search engines serve users, search engines pay more attention to user experience.
4. Outbound links
Search engines will evaluate the links out of the website. Links on the Internet are useful for your website, and they are also useful for search engines. Therefore, if the links out of your web page are linked to irrelevant or spammy content, then it is possible that your site will be greatly reduced in the search engine rankings.
5. Keywords in the URL of the page and the domain name
If keywords appear in the URL and domain name of the page, it will have a more or less positive impact on your website's ranking in search engines.
6. Structure of internal links
A website with a good internal link structure is very popular with search engines. It’s well worth spending some time on your site’s internal linking to improve your site’s ranking in search engines.
Invisible on-page elements
1. Meta description
Meta description is very important, but now search engines don’t have a very high weight on Meta description, but it may have some impact on multiple search engine rankings, but please note that this is not a key factor that affects the website’s search engine rankings.
2. Meta keywords
Many people think that this is no longer important, but it is best to have keywords related to this page in every page. Don't have too many, which will make search engines think you are cheating.
3. Alt and Title attributes
Neither of these two factors are important factors in a website's ranking in search engines because they are basically invisible. However, some people see great value in adding these attributes to images with links.
time based factors
1. Age of sites and pages
If other conditions of the two websites are the same, the website with a longer time will be ranked at the front of the search results. There is also an objection that over time, pages that are updated frequently will rank better.
2. Website link age
Other people's websites have links pointing to yours, and over time your website will gain high value.
3. Domain name registration time
If the domain name has been registered for a long time, search engines will generally not think it is a spam website. Therefore, it is recommended to register your website domain name for a little longer.
These are summarized here. In fact, there are many factors that affect the ranking of a website on search engines. But while there are so many factors that influence how our website ranks on search engines, let’s not hold back. As long as we don't cheat and concentrate on the content of the website, everything will be easy to talk about and the ranking will be very good. Organized by Aichengxu.com, please keep this link for reprinting: http://www.aichengxu.com Lichuang IT Sharing, welcome to reprint.
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