There has always been a popular saying in our webmaster industry: "Content is king, external links are king." If you do these two things well, then your ranking in search engines will definitely be good. Of course, Laosheng does not deny this. After all, there are quite a few successful sites like this. But if we don’t have external links, are we destined to have no ranking? I think this is negative. If there are no external links, Laosheng will not be ranked. I think the website ranking can also be top-notch.
Laosheng believes that the so-called SEO optimization is actually to use some technologies, techniques, and details to customize an optimization plan suitable for your own website, and stick to it for a long time, so that your website can obtain an ideal ranking in search engines. . In fact, website SEO optimization is easy to say and difficult to say, especially for those webmasters who have been working hard on external links for a long time, it is even more difficult for them. For this reason, today Laosheng will share with you some experience methods that can still get good rankings without using external links.
(1) Reasonable structure within the site
In addition to optimizing some HTML codes on the website, we also provide templates suitable for user experience. In order to make users and spiders like it enough, the author here suggests that it is best to design the template from the user's perspective. Don't be too fancy. It is best to be simple and clean. In addition to these are the internal links of the website. Internal links are crucial in SEO optimization. They can share the weight between the homepage, column pages, and content pages of the website, but avoid accumulation. The following are Laosheng’s three summary points on the reasonable structure of the site.
1. The basis of good code, avoid error codes and bad junk codes.
2. Design a template that users like from the perspective of user experience, and make it simple and elegant.
3. The internal links of the website must be reasonable. It is best to add RSS subscriptions and site maps to the homepage.
(2) Rich and exciting original content
Everyone knows that search engines like original content, just as it was said before that “content is king”. When we don't want to do external links, then we should focus on this "king". A good original content can not only make users like it, but also allow search engines to give a good ranking. I believe that webmasters who often do SEO optimization know that good content is the basis for optimizing the website, so we must make content and make good content. So what kind of content does search engines like? The following summary of the content is made by Laosheng.
1. The content must be original and must not be fake.
2. Unique content makes spiders feel fresh and users like it.
3. Appropriately adding anchor text links to the content can promote ranking growth.
4. Unique titles make your content more eye-catching to users and spiders.
(3) High-quality friendly links
High-quality friendly links are also very important for website ranking. It is the sharing of weight between sites. Therefore, while we are doing a good job in website structure and content, website friendly links are also very important. But when we make friendly links, we must pay attention to the quality of friendly links, not the quantity. Because many bad friend links will not only bring no good influence, but also bring some unnecessary involvement. So this is very critical, and it is also very error-prone. After all, while you can guarantee your own website, you cannot guarantee that other people's websites will not be demoted. Okay, without further ado, let’s share some experience summary of making friendly links.
1. Friendly links must be related to the keywords in the title of your website.
2. Friendly link sites must have snapshots and inclusions that are normal.
3. Whether the links exported by friend links are friendly and have equal weight, so as to avoid being knocked down by "beating a cow from across the mountain".
4. When making friendship, you must ensure long-term quality, because the longer the link between the two sites is, the better the weight will be shared.
Summary: In fact, for search engines, external links are just a reference. They can only represent that the other website is friendly to your site, and if appropriate, will share some weight. But the most important thing is to do a good job and improve our internal work. Only in this way will our ranking be even higher. Finally, Laosheng makes a statement, I do not deny that external links are good for ranking improvement! This article is mainly written for some webmasters who are tired of external links. This article is published by Yijingxuan: http://www.QQyjx.com/ . It is first published on the webmaster website. Reprinting is welcome. Please indicate the source when reprinting with high quality.
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