The so-called website ranking conflict means that the rankings of multiple websites in search engines are incompatible. That is to say, as long as the ranking of one or several websites increases, the ranking of another or multiple websites will decrease accordingly. Phenomenon. Of course, for competing websites belonging to two companies or individuals, if one website’s ranking on a certain keyword rises and exceeds that of another website, then this will directly manifest itself as two websites on the same keyword. ranking and decline. But this article is not about this type of ranking conflict, because for two competing websites, an increase in the ranking of one website will inevitably mean a decrease in the ranking of the other website. This is inevitable in the competitive situation of website rankings. Phenomenon. What this article is going to talk about is the phenomenon of websites operated by the same company or webmaster. There is no competition between these websites. When the ranking of one website increases, the ranking of the other website decreases, and this situation occurs in each ranking. This phenomenon occurs when updating. This article introduces some personal views and opinions based on this phenomenon.
First, give an example of this phenomenon so that everyone can have a clearer understanding of this phenomenon. Since my website Henan Undergraduate Forum was launched on December 20, 2010, several core keywords have been ranked second on Baidu, and the number one ranking is a website that has been in operation since 2006, and entered May 2011. Since March, the ranking of my website has occasionally fluctuated to the first place, but every time the keyword ranking of this website rises to the first place, my other website Dalian Zhuangku.com http://dl.zhcoo.com And the rankings of several websites I was responsible for optimizing would definitely drop. At first I thought this was an accidental phenomenon, but this phenomenon happened several times in a row, so I began to analyze and consider the reasons for this phenomenon.
Personally, I think the most likely reason for this phenomenon is that these websites have not grasped the core point of search engine optimization based on Baidu. Baidu's algorithm undergoes small adjustments over a period of time. Every time it is adjusted, for many websites, it is inevitable that the rankings will increase or decrease. Because the algorithms are different, the website optimization model is the same, so Baidu updates its algorithm every few hours, and different websites match Baidu's algorithm to different degrees. Websites with a high degree of matching are ranked higher. There is another possibility. Under normal circumstances, a webmaster's website or a company responsible for operation management or optimization of websites often have friendly links with each other. Baidu's spiders can definitely detect this, so it is Isn't it caused by this reason? Theoretically, it is less likely. Because, for a website, if its ranking increases, its weight must have increased, and the value of its friendly links will also increase. In this way, an increase in the ranking of a website should bring Another site's ranking goes up instead of down. Therefore, the possibility of this reason is relatively small.
Based on this phenomenon of conflicting website rankings, what measures should we take?
First of all, the basic knowledge of search engine optimization remains unchanged. This is why Baidu released its own search engine optimization white paper to introduce to everyone what kind of websites its spiders like. So follow the basic principles written above, Keep working on content and external links, and then properly set up the title, description, keyword layout, and basic structure of the website. If you keep working on such a website, even if the ranking occasionally drops, it will be better in the long run. , the ranking of the website may be in a better position.
The second point is to learn to make choices. Sometimes, search engines just have trouble, which prevents your website from being in a high ranking at the same time. Therefore, sometimes a website that only relies on search engine rankings to obtain traffic is very fragile. Once the ranking drops, the traffic will drop. If If the ranking is relegated to the sidelines for a long time, then the website will basically collapse. Therefore, it is also important to learn to make trade-offs. When the rankings of two websites are incompatible, you must start to consider which website you like more, and then focus on which website, while leaving the other website appropriately.
The third point is that in fact, website rankings are in conflict with each other. Generally, as long as there is no conflict between one substantial increase and another substantial decrease, there is actually nothing to worry about. If you insist on following the principles in the first point, spiders will always be disappointed. Understand your good intentions, and your rankings will one day rise in unison.
The above are some personal views on the conflicting website rankings. They mainly introduce the reasons why this phenomenon occurs and the solutions. I apologize for any mistakes. Original work of the webmaster of http://sjz.zhcoo.com , please indicate when reprinting!
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