From the time we can remember, someone has been instilling a saying in us, "No pain, no gain." Maybe since kindergarten, we have been walking under this idea all the way. When we grow up, we will also I seem to be aware of the meaning contained in this sentence. What I want to say here is that if there is hard work, there will not necessarily be a harvest, but if there is no hard work, there will definitely be no harvest. So what kind of hard work will bloom the flower of victory? ?Take the current increasingly prosperous website promotion work as an example. In order to optimize the website of a large company and enterprise, how many people are working hard, just to make their website the homepage of Baidu and Google. Many people Just when they had seen the light of day, the weather suddenly changed and they found that their website had been demoted. It may take a long time for many people to calm down, but they are still unclear about the reasons why their websites were demoted.
In fact, there are many reasons for a website to be demoted, but generally speaking, there are two points. One: the internal factors of the website. Two: External factors of the website.
Internal factors: Speaking separately, internal factors actually include many. Here we only briefly list some common common factors.
1: The layout of the website is not reasonable enough, which affects the inclusion of search engines.
2: Keyword stacking is serious. It is possible to improve the ranking of the website in a short period of time, but if it is discovered by search engines and is considered a cheating website
3: The website update frequency is too high. Search engines also have an adaptation period and a testing period for a website.
4: Eager for success. I hope to improve the website ranking in the shortest time, so publishing articles without restrictions is also regarded as cheating by search engines.
External factors: Just like internal factors, there are many external factors that may cause a website to be demoted, such as:
1: The website’s server is unstable. If the server of a website is unstable, it will seriously affect the search engine's inclusion of the website, because if the website server is often shut down, spiders will be repelled by this type of website. Last time, a friend's company website had a server failure. A serious failure resulted in the need to change the IP address. However, as soon as the IP address was changed, it was immediately discovered by sensitive spiders. The final result was that the website was slightly demoted.
2: Reasons for external links. Although we may all know that there are many differences between Baidu and Google when including websites. For example, Google cares more about external links, but Baidu has lower requirements in this regard, but lower requirements do not mean that it does not Attention. External links have a very large and rapid impact on a website. They are generally irregular and prone to ups and downs. For example, if you add some forums or blogs once they are blocked or undergo a major makeover, This will cause a large number of external links to your website to disappear. Although Baidu is not very sensitive in this regard, it will still be discovered after a little time. Once discovered, what is waiting is for the website to be demoted. Right!
3: After talking about external links, let’s talk about friend links. In fact, friend links are also very important to the website. Links are actually equivalent to an alliance organized by us selecting some websites we trust. If the website in our alliance is If K, then we must be the first to be affected, and we must be doomed.
There are many internal and external factors that may cause the website to be demoted. There are many details that deserve our attention, far more than those mentioned above. We need to maintain a high degree of vigilance at all times in the process of website optimization and do a good job in every detail. Work. Always be aware of nip in the bud. Let our website develop healthily and upwardly
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