For a website, weight means the website's status in the search engine evaluation system, which will further affect various SEO-related elements such as the website's keyword ranking, snapshot update frequency, and inclusion status. It can be said that the increase and decrease of weight can be used as the core judgment criterion for the success of website optimization. We often check the inclusion status of the website by checking the keyword ranking and SITE command to judge the fluctuation of the weight. However, if we only start to make up for it after the weight drops, trying to increase the weight of the downgraded website, it will cost a lot. The time and difficulty involved are much higher than the cost of preventive work!
People tend to have a "regret" mentality after making mistakes, but it is precisely this mentality that reflects that when encountering failure or setbacks, it is often because they did not do a good job in the initial work, giving the mistake the opportunity to punish themselves. In the process of SEO optimization of the website, in order to prevent the tragedy of weight loss and avoid the high cost of time and energy to restore the weight, it is better to do the following four aspects in the usual website maintenance:
1. Pay attention to content quality and maintain stable updates
The weight reflects the search engine's comparative quality of a website among many websites, and a large factor that determines the quality of a website comes from the quality of the website's content. This can be seen from the working principle of search engines. The purpose of search engines is to provide high-quality information to Internet users and help netizens solve their information search needs. Therefore, websites with high quality are naturally more likely to become the target of search engines. "Beloved" gets a higher weight. After having a considerable amount of high-quality content, what the webmaster still needs to do is to maintain continuous updates of the content, and avoid the bad website habit of fishing for three days and posting online for two days, otherwise this irregular update habit will be the worst. It is easy to enter the search engine's inspection period. If you encounter other negative impacts, it will easily lead to the website's authority being reduced.
2. Maintain regular quality monitoring of friendly links
Friendly links are an important indicator for search engines to judge the quality and influence of a website. When exchanging friendly links, the most important thing for webmasters is not the number of friendly links but the quality of the other website. This is specifically reflected in its snapshots, number of inclusions, In terms of keyword rankings, you need to find websites that match or have higher quality than your own website for friend links. When building the website in the early stages, you can consider using long-term purchases of high-quality one-way links with high relevance to drive the weight of the website. promote. After adding friendly links, in order to prevent the website from being demoted by Baidu or even punished by K due to the friendly link website, the frequency of monitoring the quality of the friendly links should be maintained every two or three days in the normal website operation. In this regard, you can use some webmaster tools to monitor friend links, discover penalized friend links in a timely manner and remove them promptly to eliminate the negative impact on your website.
3. Pay attention to prevent large fluctuations in the number of external links
External links play two roles in website optimization. On the one hand, it allows search engines to judge the breadth, relevance and quality of external links, thereby playing an important role in giving the website a corresponding weight value. On the other hand, it allows search engines to judge the breadth, relevance and quality of external links. It can also become a way to attract and guide search engine spiders to the website, and plays an important role in attracting spiders to crawl and crawl the website content. Therefore, external links play an important role and significance for search engines. However, if the external link situation is unstable, especially if some mass-sending software is used to mass-distribute soft articles with external links, then it is easy for the number of external links to be greatly reduced as the soft articles are deleted or blocked. At the same time, with the new round of mass-distribution, The phenomenon of rapid increase and then rapid decrease of large fluctuations. In this case, search engines are most likely to judge the target website as suspected of cheating and stop including and updating the target website, causing the website to enter the inspection period, making it easy to be demoted. Therefore, we must avoid large fluctuations in the number of external links. , maintain a certain degree of regularity and moderation in the construction of external links.
4. Security issues cannot be ignored to ensure website security
As search engines become more and more intelligent and have more comprehensive functions, in addition to crawling the content of the website, they will also automatically detect the security of the website and will have security features. Threatening websites remind users of their risks. Google, as the leader in search engine technology, has already implemented this. Search engines including Baidu will detect websites with security risks such as being hung by a horse or implanting viruses. At the beginning, timely measures were taken to prevent the impact on more users. The specific method was to stop the inclusion of the website and start clearing the pages that had been included in the past. This would quickly lead to the decline of the website's weight, inclusion and ranking. Therefore, to avoid this situation from happening, we must pay attention to monitoring website security during daily website maintenance, and monitor website security through relevant tools and software, which not only ensures the safety of users and is responsible for users, but also prevents the website from being Safety issues lead to weight loss.
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