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As a webmaster, the most important thing is the weight of the website and the recognition of users. The weight of the website is the certain authoritative value that search engines give to the website (including web pages). As an ordinary personal website, the higher the weight of the website, the more it occupies in search engines. The greater the weight, the better the search engine ranking. For article websites that rely on search engines to make a living, the higher the weight, the higher the search engine ranking. The traffic of the entire site is self-evident, so Improving the weight of a website means increasing search engine trust in the website, which is very important.
I am currently working on a website called "Document No. 8" that was built in 2007. Since it was built, the traffic has not increased. Sometimes Baidu snapshots are taken, but the included volume does not increase. Sometimes, the included volume increases, but The ranking dropped again. Originally, it was just for my work needs, so I didn't pay much attention to it. I just searched for things I thought were useful on the Internet and added them. But recently I visited the webmaster forum and learned some knowledge in this area, but found that the website could be better, but I didn’t pay attention to it. I tried to compare it and found that the reason why my website’s weight has not been high may be. Let’s try to analyze the following aspects, experts should not laugh at them;
The first flaw: the website is frequently revised and the page title is often changed;
My website can be said to be inherently deficient in this regard. This site was modified from an old website. The domain name has changed, but I have moved a lot of the included content over intact. Secondly, because I just started to learn how to make a website, I often change it here and there, and sometimes everything from the homepage to the content page has changed. To be honest, the engine may not even recognize my “plastic surgery” website. There are also website columns, website homepage titles and internal page titles. I have also changed them many times. It is only now that I think that website optimization should be planned at the beginning of the website construction, and the title and other related content should also be determined as early as possible. . Of course, now that the website is being modified, I have always tried to take as much time as possible. Make as little changes as possible in terms of style, and handle it part by part when generating web pages.
The second flaw: the space is unstable and has been changed several times;
Since it is a personal website, it is not easy to choose a good space. Nothing is good and cheap on the Internet. Since the establishment of the website, the space has been changed three times. During this period, there have been problems in every aspect of the website, such as domain name resolution, space security, etc. Changes in IP addresses, website security, etc. all cause the website to be unable to be opened. In this case, the engine cannot obtain information from the website. After a long time, the engine thought that my website was no longer available, and it stopped coming for several weeks. Many previously included pages have also been deleted.
The third reason should be an internal injury: the website content is too similar and there is too little originality.
At the beginning, when the engine index was good, I thought that there was too little content and fewer people would come, so sometimes I would use the collection function overnight, all of which were copied from other websites without any changes; sometimes When I see a good column on someone else’s website, I often copy the entire column. Later, I discovered that too much quantity is not of high quality, and it is of no use in the engine. Who would read the content ranked beyond twenty pages? 100 articles that are similar to others are not as good as one ranked on the home page! But when When I found out that the engine didn't like it, it was already too late. In addition, the original work would be considered stolen from others, and the keyword ranking would be even lower.
The fourth is an injury involving both internal and external problems: internal and external link problems
There are too few high-quality external links, and most of the existing external links are of low quality. Originally, I listened to the slander and used group messaging software. I posted my website address on many message boards, forums, and blogs that were not related to my website content. I was happy to see them at first, but all they brought were low-quality connections. . The PR of my website is only 3 so far.
The internal structure of the website is not clear. This is also caused by the multiple revisions mentioned above. Internal links are like human blood. My website belongs to a bloodline incompatibility. When the engine enters my site, it feels like entering a maze. This How can we satisfy it?
Because I am a typical and lazy webmaster, I do very few friendly links and write even less soft articles. The quality, quantity and growth rate of external links are not good enough. The website weight on Baidu is only 3 so far.
Writing this article can be regarded as a summary of the preliminary work and the direction of future website efforts. I hope that these ideas and improved practices of mine can be recognized by search engines as soon as possible. It’s not easy to have external links these days! Original articles, please indicate the source when reprinting: http://www.200408.com.cn/ My website is not good to begin with, so posting more articles on the webmaster website is the right way!
Author shener04's personal space