For small and medium-sized webmasters: Without a search engine, everything is just a cloud. Search engines are the foundation for the survival of small and medium-sized websites. After every major update, there are always webmasters guessing: Are the search engine rules changing again? How do we deal with these rule changes? Once you master the rules of search engines, you will have the lifeblood of your website’s development. So what is the future development direction of search engines? This article makes the following analysis and discussion based on personal opinions:
1: Repeat identification
The information redundancy on the Internet is so huge that one article has been reposted hundreds or thousands of times. Although there is certain recognition technology as far as the current technology is concerned, it is still relatively weak. The large-scale release of pseudo-original tools blinds the eyes of search engines. After a few simple actions, search engines will think that an original article is born. Giving equal weight to originality increases the amount of data for search engines. For webmasters, hard-won originality can be so easily "stealed and replaced", and from the user's perspective, because of its pseudo-originality, some authors have to explain it. Interpretation of information is impossible. Therefore, from the perspective of search engines, webmasters, and users, search engines’ identification of information redundancy and originality has become more professional and regular, which must be one of its development directions.
Two: Optimize rankings
The order of website ranking is directly linked to the development of the website and the income of the webmaster. However, nowadays, "the promotion promoted by established forces, high weight, high weight, an internal page can even have a higher weight than your homepage." Small and medium-sized webmasters How can we compete with the optimization while walking on thin ice? The author believes that the Internet cannot continue to develop like this, and it must be more balanced in terms of ranking rules. For example: when a user searches for the latest TV, what appears may be web pages that have been updated recently, and the content resources are also the latest materials. Rather than the titles of a large number of high-authority websites coming out after users search for "latest TV", the content does not match the title. The author mentioned the pressure from commercialization in "The Pathological Development of the Internet: Small and Medium-Sized Websites are Pushed to the Economic Margin", which has some arguments. Therefore, to improve this pathology and make it develop more soundly, the ranking must be optimized. Otherwise, in the end, it will will be banned if they cannot keep up with the pace of development.
Three: Natural language processing
Natural language processing not only relieves the server pressure of search engines, but is also more conducive to intelligent searches. It can be said to be the inevitability of development. From the perspective of search engine development, in the past, traffic could be continuously generated through keyword stacking. Now, with the use of long-tail words, technology is innovating again and again. Search engines serve users, and whoever can bring more convenient search services will control the market, so natural language will definitely be one of the future development directions. As far as SEO optimization is concerned, webmasters should immediately recognize the current situation and take advantage of the trend. Instead of being busy all day long on how to use pseudo-original tools to create a large number of pseudo-originals, which are not intended for human reading and will be eliminated in search engines.
Four: Relevance optimization
SEOers often use the relevance of Baidu keywords to optimize keywords or extend long-tail words. However, for now, it is still not in place. In order to make it more convenient for users to search, it will inevitably develop in more detail. For example, if you search for "webmaster network", you may find "how webmasters optimize their websites". Instead of the current single "XX Webmaster Network". Of course, this is just an example, and more aspects of optimization are determined by the development of search engines. Webmaster, can you grasp the arrival of a new search era?
Five: Visual analysis of web pages
Is the website based on user experience? Does advertising affect the normal user experience? At present, search engines have not done enough, so it must be one of the mainstream development directions in the future. However, it is a matter of time and depends more on the maturity of the technology. Mature technology can effectively block some advertisements and "reduce" the website's bad advertisements.
Regarding the development direction of search engines, Shijiazhuang SEO and Beijing SEO ( http://www.seostudy.org/ ) just made an analysis here. Webmasters have different opinions on how to view it. But as far as the current situation is concerned, the old optimization method will inevitably face greater challenges.
The personal space of the author Shijiazhuang SEO